Designers gráficos
Web designers
Desenvolvedores de aplicativos móveis
Desenvolvedores de software
Artistas 3D
Ilustração
Outras habilidades populares
Trabalhos em Destaque
Explore nossa lista atual de projetos mais destacados.
Encontre concursos
Liberte o seu talento e encontre concursos de freelancers para participar.
Trabalhos em sites
Trabalhos em design gráfico
Trabalhos em entrada de dados
Trabalhos em desenvolvimento de aplicativos móveis
Trabalhos em marketing digital
Trabalhos locais
Outros trabalhos populares
Encontre Trabalho em Diferentes Idiomas
Empreendimento
Aumente sua vantagem competitiva com o Freelancer Enterprise.
Serviços de Campo
Ofereça expertise em qualquer lugar do mundo em escala e sob demanda.
IA para negócios
Deixe que os especialistas nas mais recentes tecnologias de IA transformem o seu negócio.
Produtos do Freelancer
Desafios da Inovação
Transforme desafios em avanços com o maior hub de inovação.
Freelancer API
Use a API do Freelancer para ter acesso a uma força de trabalho composta por freelancers qualificados.
Trabalhos locais
Consiga ajuda em qualquer lugar do mundo.
Serviços do Freelancer
Como Isso Funciona
Como contratar o freelancer perfeito para o seu projeto
Obtenha ideias
Como começar a ganhar dinheiro como freelancer
Recursos
The packaging design you use tells a story about your product. Find out how to grab consumers' attention with amazing graphic design
25 de set. de 2019 • 5 minuto lido
Atualizado em 11 de dez. de 2020 por Product Knowledge T.
Product Knowledge Specialist at Freelancer.com
Retail shelves are a difficult place for your product to stand out from the crowd. You're in competition with hundreds or even thousands of other products. Add into this the fact that, according to Creditcards.com, 84% of consumers admit to regularly impulse buying and that, according to Psychology Today, 40% of consumers admit to changing their mind at the point of sale because a product catches their eye, and it's clear that packaging plays an important role in influencing buying decisions.
But these aren't the only statistics that show the importance of packaging design. As you can see below, packaging design is an important factor in marketing your product:
So why is packaging design such a powerful influence on sales? There are a few reasons.
Retail stores can be a visual assault on consumers. Picture the average supermarket or big box retailer. Thousands of similar products line the shelves, each one competing for attention. Apart from their brand name, the packaging is often the only factor differentiating them.
Good packaging design is what will make your product stand out in a sea of other options. Take a look at the example below. Imagine strolling through your local liquor store's wine aisle and coming across the bottle below.
The bottle's color along with the gold foil label instantly draws the eye. It would immediately catch your attention in a row of mundane wine bottles, giving it an edge over the competition before you've even sampled the product inside.
The way you package your product can communicate what demographic you're targeting. Colorful, vibrant and exciting packaging can appeal to children or impulse buyers, while high-end materials and elegant design can target a high income demographic.
Now that you know why good packaging design is important, let's look at what good packaging design actually entails.
Packaging design should appeal to your target market. If you're selling a premium product, premium packaging materials communicate your product's value to its demographic. Consider the skin care products below. Premium packaging gives the products a luxury feel. This product is targeting a specific audience, and it's conveying this through its packaging.
Your product's packaging should be consistent with your
Your packaging should also communicate something about the product. You can convey this both through the design and how it showcases the product, and through the copywriting on the packaging. You can learn more about why you need great copywriting in our
Obviously, as we've pointed out throughout this piece, the goal of packaging design is to make your product stand out on retail shelves. That means the design should be unique and visually compelling. This goes beyond just the label into the actual materials used for the packaging.
Opening a product can be an experience all its own. The proliferation of unboxing videos on YouTube make this clear. Your packaging can actually enhance the experience of your product.
Consider the packaging below. The product could have just been placed in a simple cardboard box, but the ribbon and sliding panels make opening the product an experience, helping to build suspense and anticipation for the product inside.
Creating a good experience is more than just clever packaging, though. Your product's packaging needs to be simple and intuitive to open. The goal is to sell, so don't over-complicate your packaging for the sake of being unique.
If you have a great product, it deserves great packaging. There are a few steps you can take to make sure your packaging reflects the quality of your product.
As we said before, your packaging should reflect your overall corporate branding. This goes beyond just displaying your logo. Your packaging should help communicate your brand identity. If you're a premium brand that values quality, it doesn't make sense to package your product in cheap materials. Likewise, if your brand identity is fun and whimsical, this should come through in your packaging design.
Of course the whole point of packaging is to showcase your product. This doesn't mean you have to emblazon your packaging with images of the product. Some of the best packaging design doesn't visually represent the product at all. But it does tell a story about the product, either through text, the materials it uses or graphic design. Packaging can reflect its product by evoking an emotion rather than overtly displaying the product itself.
The materials you use are every bit as important as the graphic design. For example, consider Pringles. The brand has carved out a niche for itself by choosing to package its chips differently. Its packaging material has become so iconic that you could remove the label entirely and still identify the product.
If you want great packaging design, the best step you can take is to hire a professional. Many graphic designers specialize in packaging design. They can not only design a label, but offer guidance on the actual packaging materials to help make your product's packaging an experience for consumers.
You can browse through some freelance graphic designers below. And the good news is that great packaging design doesn't have to be expensive.
15 USD / hora
25 USD / hora
10 USD / hora
50 USD / hora
You may also want to think about hiring a professional writer to produce the copy on your packaging. A good writer can produce copy that tells the story of your product in a way that engages customers emotionally.
40 USD / hora
80 USD / hora
100 USD / hora
25 USD / hora
Your product's packaging is its first introduction to customers. It's the first step you can take to winning consumers' attention. You've got a great product. Make sure its packaging does it justice.
Histórias Relacionadas
Learn the complete end-to-end process of building a successful website for your business in our comprehensive guide
19 min read
Need to write content for your website? Follow our guide to make sure it's optimized to rank on the first page of Google
20 min read
Our ultimate guide will help you write a business plan investors will be ripping out of your hands. Learn how to expertly craft each section of it.
22 min read
The secret to a winning website design is a winning brand identity. We show you how to create one
9 min read
Freelancer
Sobre
Termos
Parceiros
Aplicativos
