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Website visitors are happy if they open up your webpage and that opens up really fast, mostly under 2-3 seconds.
The next important thing is that the information you provide can be easily found, like in case of a blog website, you should have search or at least a topic list that the readers can use to filter the content. Design is really important. If your website looks nice and has a decent design than the impression you make on your visitors is positive. On the contrary, it does not matter what content you have -- if your website design is ugly, visitors most probably won't ever return to your website.
Your design has to be responsive and hopefully mobile first, as in terms of UX. This means that all the content and services offered by your website should be easily available when browsing on a smartphone without users having to navigate to lots of different pages.
There are a number of ways and endless suggestions on how to do this, since design is always subjective and different websites cater to different people. But there are a few simple rules you can follow:
1. Make sure that your content caters to your audience's needs
2. Make sure that your copy is concise and your calls to action are relevant and compelling
3. Make sure that your landing pages are clean and uncluttered (don't bombard them with information)
4. Make sure that you offer value to your visitors, whether your site delivers content or products
5. For everything else, make sure that you have a search function that's easy to find
In ecommerce, your website is your business. If you impress the audience, they sure will keep browsing and can even make a purchase. If you would like to grab the attention of your visitors and convert them to buying customers, you must first start with the site's outline. In as much as fancy designs and graphics are loved by many, a simple site that is easy to navigate from one page to another is the best.
Think about the user interface when designing; will the users get what they need with just a click? How have you arranged your pages and sub-pages? How about the color? Obviously, the color should support your brand identity. Don't annoy your visitors with background music, your taste may not be theirs.
Other than the appealing design, visitors are obviously looking for information. Your content must be up to scratch. Online, content is king! Trust me, if visitors find your site appealing but its content sucks, they will leave, go to a different site and may never come back. The best content has to be unique, flawless, fresh and compelling. Offer a solution to your visitors' problems and they will be hooked. One more thing, don't shy away from showcasing your work; have a portfolio page so that your visitors can an extra reason to dig deeper into the site.
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