Meet Chubby, the cheeky mealworm who loves showing you around his website. This crisp, highly adaptable brand identity is instantly recognisable and friendly. Chubby is a stand alone character and can be presented in any pose and for multiple uses, for example on stationery and any form of marketing material. His name is 'Chubby' but reading the two words 'Chubby Mealworms' together forms the company name. This not only links your character directly with the business but indirectly encourages the perception that your product is a good quality, ie: the mealworms are chubby. Also, 'chubbymealworms.com' is available. This vector based identity works well on dark and light backgrounds, in black and white, is fully scalable and readable at all sizes. I'm happy to follow advice regarding changes to any aspect of the design. I trust this meets the brief and look forward to receiving feedback. Thank you for your time and consideration. Kind regards, Nicholas Halliday. HallidayBooks (UK).