I like simple but here I'm thinking it's a bit too stark - it doesn''t come over very friendly (more mechanical). I'm also missing references to the bird and some colour as requested. Possibly each pixel a different square and/or more coloured (16 representing the tail instead of 4) pixels to tie into the name. Remember the iconic logo must also be used on it's own and then "four building blocks" or a "hazard warning sign" doesn't say peacock. Good start, feel free to add some new designs.