Freelancer:
coryhsmit
Stil1.se Elegance: Redefined
From the outset I visualized a logo type with tall slender and angular to give the impression of stature but soft enough curves in the tails to remain approachable and inviting. The use of white, off-black (RGB: 51; 51; 51) and red adheres to the original colour profile of the original logo so as to maintain elements of the original corporate identity. Initially I had used curved edges to frame the "1" box but I felt that the sharper edges would help the logo remain elegant. The curved corners made it appear too playful. Regarding the shape, I used a 470x170 canvas, maintaining a similar shape to the original so as to help with integration on the website.
