Bench Advertisement

Open

Prize:

$60 USD

Entries Received:

636

8 days, 19 hours remaining

Overview

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Design Contest Brief: Pest Taskforce Bench Advertisement Project Overview Create a high-impact outdoor bench advertisement for Pest Taskforce that generates calls, website visits, and QR code scans from both residential homeowners and commercial property managers. The ad will be displayed on public benches where viewers typically have only 3-5 seconds to absorb the message. The design must be instantly recognizable, easy to read from a distance, and create urgency. Artwork Specifications Final Print Size Art Board (Final Size): 83.5" W × 23.5" H Design Size (Include Bleed) Image Size: 82.5" W × 22.5" H Safe Viewing Area View Size: 82" W × 22" H Important: All critical content must remain inside the 82" × 22" view area. Brand Company Name Pest Taskforce Secondary Service Mosquito Taskforce Industry Residential & Commercial Pest Control Marketing Objective Generate: Residential pest control leads Commercial pest control leads Mosquito treatment leads QR code scans Website visits Phone calls The ad should make someone immediately think: "I have pests. I should call these guys." Target Audience Residential Homeowners Families New homeowners Pet owners Commercial Restaurants Property Managers Apartment Buildings Warehouses Offices Retail Stores Required Messaging Headline Options Designer may test: Option A PESTS DON'T STAND A CHANCE Option B YOUR PROPERTY. OUR MISSION. Option C TAKE BACK YOUR YARD Primary Service Line Residential • Commercial • Mosquito Control Call To Action Option A FREE INSPECTION Option B SCAN FOR INSTANT QUOTE Option C CALL TODAY Required Design Elements Must Include ✓ Pest Taskforce Logo ✓ Mosquito Control Mention ✓ Website Area ✓ Phone Number Area ✓ QR Code Area ✓ Residential & Commercial Messaging Pest Imagery Use realistic, professional imagery. Can include: Mosquito Ant Spider Cockroach Wasp Avoid: Cartoon bugs Funny mascots Childish graphics The overall look should feel premium and trustworthy. Suggested Layout Left Side Large hero image: Technician silhouette Home or commercial building Subtle pest imagery Center Large headline Example: PESTS DON'T STAND A CHANCE Residential • Commercial • Mosquito Control Right Side Website: www.PestTaskforce.com Phone: (XXX) XXX-XXXX Large QR Code Callout: FREE INSPECTION Design Style Desired Feel Premium Modern Aggressive Clean Trustworthy Military "Task Force" inspired Think: Tactical Elite team Problem solvers Fast response Color Direction Primary: Deep Navy Black White Accent: Safety Green OR Signal Orange High contrast required for visibility from the street. Winning Design Criteria The winning design should: 1. Be Readable at 30+ Feet A person driving by should immediately understand: PEST CONTROL 2. Generate Action The viewer should want to: Call Visit Website Scan QR Code 3. Look Premium Should feel like a $10M national brand, not a local startup. 4. Stand Out Compete visually against: Traffic Street signs Storefronts Vehicles Deliverables Print-ready PDF PSD file fully editable Fonts outlined CMYK color format 300 DPI Sized to provided specifications Creative Direction Example Imagine a dark navy background with a subtle tactical texture. A large mosquito silhouette is crossed out behind the headline. Bold white lettering reads: PESTS DON'T STAND A CHANCE Below: Residential • Commercial • Mosquito Control On the right side: Call Today Website QR Code A bright green badge says: FREE INSPECTION The overall impression should be that Pest Taskforce is the elite team homeowners and businesses call when they need the job done right.

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