Brand identity; new logo needed!

  • Status: Closed
  • Prêmio: $50
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Síntese do concurso

CADG sells a variety of ecommerce products and is launching a new brand in the Home and Kitchen space.

The brand name is “Cleanwise” which sells cleaning products and accessories. The company was founded as a solutions based e-commerce business that identifies new ways to tackle old problems while respecting the environmental impact of its products.

Company
CADG sells a variety of ecommerce products and is launching a new brand in the Home and Kitchen space.
The brand name is “Cleanwise” which sells cleaning products and accessories. The company was founded as a solutions based e-commerce business that identifies new ways to tackle old problems while respecting the environmental impact of its products.

Products and target audience
Cleanwise will sell microfibre cloths, surface cleaners, glass cleaners, polishes etc for a number of different purposes, (i.e. kitchen, bathroom and automotive care etc) so the logo needs to be generic enough to span industry verticals.

The primary target audience is 23 - 49 year olds with a slight female skew. Active recyclers with an understanding of their impact on the global environment.

Brand values
Modern, luxurious, fun, playful and literal.

Design style
Flat / Abstract / Typographic

Suggested colour palette and mood board attached.

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