Create an infographic explaining how this online advertising planning service is different from a traditional advertising agency

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The service will be called [login to view URL], where ooh stands for out of home or outdoor advertising. This is advertising on billboards etc. the service uses scientific data to create the campaign plan, to identify which are the best locations to target the audience for a specific type of product. Some data studied is traffic count, type of traffic, demographic profile of audience, location of billboard and proximity to markets, entertainment hubs etc.

The system then books the identified billboards using the booking algorithms at rates determined to be fair. It takes care of printing the material as per required sizes, delivering it to the respective locations and then, most importantly, continuously auditing if they are deployed all through the contracted period and free from any damage and defects .

This is more like an exchange and allows both sides, the advertiser as well as billboard owner to see what is the price being paid for each asset, unlike in a traditional model. Moreover, the billboard owner gets paid instantly after the daily audit confirms that all is well, so no bad debts or chasing payments. They also get a free tool to manage their inventory.

Your infographic is for consumption by both the brand as well as the billboard owner.

Ideas copied from another entry are liable to be rejected.

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