Aspart - Vehicle with highlighted parts
This simple and highly flexible logo is modern, crisp and instantly recognisable. I've modelled the vehicle around a series of standard brands giving it a generic look. I've added a highlight colour to the typography and matched the word 'PART' to an area of the car, thus creating an instant link between the two. By replacing the words 'AUTO PARTS' and highlighting different areas of the vehicle, this logo can be changed to onsite use and for advertising and corporate stationery. I've used the font 'Rez' for the word 'ASPART' but have created unique angled ends to some of the letters giving you complete 'ownership' of this brand. I've also shown that this logo can be used equally well in colour and grayscale and on light and dark backgrounds.