Design a Logo for my company

Status: Closed
Prêmio: $100
Inscrições Recebidas: 82
Vencedor: NenadKaevik

Winner

Síntese do concurso

My brother has a small business filming and photographing events (like anniversaries, weddings and other family related stuff), his final products are mainly customized DVDs and photography albums. He never cared to make a website or make any kind of online presence (people would just contact him over the phone), now he's trying to change that and he needs a nice good looking logo, just to get things started.

He named the company after his initials, FM Mídia (mídia=media in portuguese, notice the accent on the letter í ). He has this idea that people are getting tired of "over produced" videos and photographs (like using tons of filters, effects and so on), he feels that a more "journalistic" approach (like simply reporting what is going on there) is more likely to be the trend in the near future. Said that, he wants his logo to pass an idea of "seriousness", but also confidence, like a news company logo, something like "Hey, look, I'm serious, you can tell by my logo that there will be no f*cking 3d rendered balloons on the corner of your pictures!".

As we discussed we had two ideas:
1) Have an outline of a fox merged to the logo (because the fox is the mascot of journalism - original? No. Easy to associate? Hell, yeah!). We also had this idea that the fox could have lens for eyes, I don't know, maybe that's the kind of idea that looks great on your head, but looks silly when executed.
EDIT: Guys, I'm sorry, I think this fox stuff just won't work. Except you can merge it in the logo in a VERY SEAMLESSLY fashion (like putting only a hint of it, say, a "í" letter shaped like a fox tail, just an idea) and still make it look serious, don't even bother to put the fox there. I've seen some logos without the foxes already and it looks amazing.

2) Make the logo resemble something that people would be used to, like a company. "Like Facebook", we thought. We even made an sketch of this one (see the link below), but that's just too cheap, it resembles facebook too much.
https://www.dropbox.com/s/b1qrwmfbtgepyg9/Screenshot%202014-03-10%2015.41.59.png

We still like the fox idea better, but that's absolutely no limitation to any of this two ideas, if you consider everything I said and come up with something completely different, great! (I think that's the entire point of the contest anyway, right?). Only, please, come with no balloons in the logo!

This logo is to be used on his website, but also as a watermark in some public exposed pictures and maybe even in some marketing material, so small variations of the same logo would be highly appreciated (like a main "squared" logo, another "stretched" or "wide" version, or, say you use the fox mascot, a version with the mascot alone to be used as an "icon", etc).

I really hope I made myself well understood, if you have any doubt I'll be happy to answer. Thanks in advance to everyone.

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Winner

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Feedback do Empregador

“Did an awesome job. Totally recommended! ”

fredsmelo, Brazil.

Painel de Comentários

Proprietário do Concurso
- 9 anos atrás
I would like to thank all you people for the amazing entries you've been posting and to say I'm sorry I haven't been giving feedback on the last days. You've been giving me (and my family) a hard time choosing one logo among so many good choices. Thanks also for all the small tweaks you've all been doing on request.
- 9 anos atrás
1. ashfaqkhatti
  - 9 anos atrás
  thanks... some of the designs you did not checck even. congratz o winner. good luck ahead
  - 9 anos atrás
synthsmasher
- 9 anos atrás
#147 would love to have your feedback on this
- 9 anos atrás
abernacka
- 9 anos atrás
#137 and #138
- 9 anos atrás
thanhbikini
- 9 anos atrás
Please, tell me your opinion about #134 #133
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
Sorry, I don't mean do be rude but I'll simply discard the ones that look too similar to the top rated, like: #116, #110, #111, #112, #91 and any other that comes.
- 9 anos atrás
deniedart
- 9 anos atrás
Hi and thank you for the feedback. Please take a look at #114 and #115 Thanks
- 9 anos atrás
SasuK3
- 9 anos atrás
hi CH please check #110 #111 #112 . if u like any of the design and need changes let me know thank you :)
- 9 anos atrás
FlexKreative
- 9 anos atrás
#106
- 9 anos atrás
thanhbikini
- 9 anos atrás
Please, tell me your opinion about #104 #105
- 9 anos atrás
zainulbarkat
- 9 anos atrás
#98
- 9 anos atrás
tinaszerencses
- 9 anos atrás
Please, tell me your opinion about #96 .
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#73 : LOL, nice, I see what you've done there... my sister in law will like this one for sure, but I'm not sure it meets all of our purposes :)
- 9 anos atrás
1. MilenkovicPetar
  - 9 anos atrás
  hahhahahahahhahahahahahahhahahahahahahahaha
  - 9 anos atrás
joegeuder
- 9 anos atrás
#76 Is it too simple?
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#21 : I really liked the overall idea, and thanks for the variations. The perpendicular accents in the corners of F and M looks like that marks on the center of old camera displays (and some digital displays too), that's some clever touch. See, it's very important that the letter "i" has the accent ("í", "Í"), that's not some random weirdness, it's something inherent to my language (portuguese). The MIDIA fox is almost there, since I want it to be very sutil, I think it should feature either the ears or the tail, but not both. The tail is a bit too long, also. Nice work :)
- 9 anos atrás
Ver mais 1 mensagem
1. Proprietário do Concurso
  - 9 anos atrás
  #36 : Yep, this is definitely going somewhere! The tail is still just a tidy bit too long... it you could make only a hing of it...
  - 9 anos atrás
2. stephjuiet
  - 9 anos atrás
  Thank you for the feedback i revised it and made the tail much smaller #74 any other feedback would be welcomed.
  - 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#24 : don't know if I like it or not, it's almost like a standing fox, with arms ... the M does not really like like an M (there's a "leg" missing) ...
- 9 anos atrás
ZulqarnainAwan89
- 9 anos atrás
#67 please.
- 9 anos atrás
1. Proprietário do Concurso
  - 9 anos atrás
  #67: Sooo sophisticated, try more simple ;) thanks a lot.
  - 9 anos atrás
MilenkovicPetar
- 9 anos atrás
+ #70
- 9 anos atrás
1. Proprietário do Concurso
  - 9 anos atrás
  #66, #68, #69, #70: Thanks a lot for your great effort but I think you're aiming at the wrong direction. This isn't really getting any better than #52 by adding more and more elements to it. Take a look at the other logos well rated logos: it's simplicity that counts. Choose one element and work it so that it will merge in the logo in the more seamless way possible. Merging a fox with a camera and put everything inside a camera display mark for sure won't help.
  - 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#44: Sorry, so far from what I'm looking for, don't think that will work. Thanks for your effort.
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#60: Confusing, I don't think that will work, sorry.
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#53 : Hey there, thanks. Too many elements, try dropping one of then, like the outter border. Try to make it look simple. Wide/stretched variation are also welcome. Thanks.
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#57: Sorry I don't think that will work. Thanks for you effort.
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#58 and #59: Sorry, there are plenty of the likes, please try something completely new. thanks for your effort.
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#43 sorry I don't think that will work.
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#26 sorry I don't think that will work.
- 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#37 : this one is more on the way, like simlpe stuff.
#29 : you aligned the M more nicely this time, but you pulled the Mídia together and deformed the other side of the M. That's no need for that, just keep it simple and I think it'll work better. Also, the Mídia is to classy, it could be more serious. ;)
- 9 anos atrás
MilenkovicPetar
- 9 anos atrás
#69 too
- 9 anos atrás
deniedart
- 9 anos atrás
Hello, please take a look at #48 Thank you!
- 9 anos atrás
1. Proprietário do Concurso
  - 9 anos atrás
  #48 : This one could work... if you could try to make the film even more sutil I think it would help. Thanks for your entry :)
  - 9 anos atrás
MilenkovicPetar
- 9 anos atrás
#66 #68 please
- 9 anos atrás
abernacka
- 9 anos atrás
Please, take a look at #64 ! :)
- 9 anos atrás
1. Proprietário do Concurso
  - 9 anos atrás
  #64 : I liked the fact that you tried a lot of variations. The D should not be "play" triangle shaped, I suposed, there's the tail already, that's reference enough I think....
  - 9 anos atrás
2. Proprietário do Concurso
  - 9 anos atrás
  Also, the accent on the letter "i" is missing, it should be like "í" or "Í"
  - 9 anos atrás
tinaszerencses
- 9 anos atrás
What about #41?
- 9 anos atrás
1. Proprietário do Concurso
  - 9 anos atrás
  #41: Hi. Thanks for the entry. I see no point in having the F backwards. Sorry, I don't think that will work...
  - 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#65 : I liked the fist one only (not the one with the nikon lens). Some more horizontal variations maybe? Thanks a lot ;)
- 9 anos atrás
MilenkovicPetar
- 9 anos atrás
Can you check #66 i'm now working on it.....
- 9 anos atrás
MilenkovicPetar
- 9 anos atrás
#46 - http://logopond.com/logos/55cd9ef141e159b0fe9863f969d6b329.png sorry copyrights
- 9 anos atrás
Ver mais 3 mensagens
1. Proprietário do Concurso
  - 9 anos atrás
  How is that copyrighted? Do you have the URL for page previous to this one (the one that will have some info on the image)? Will the author let it be slightly modified? (some licenses let you do that), this is my first contest, I don't even know how that license works!
  - 9 anos atrás
2. MilenkovicPetar
  - 9 anos atrás
  i give you link on top
  - 9 anos atrás
Proprietário do Concurso
- 9 anos atrás
#63 : I like the overall idea, but the FM font reminds me of GM (General Motors). The fact that the lens side of the camera is to the left also makes it looks more like a fish than a camera, if you could work on that it would be nice :), also, don't worry about the variations of the backgrounds and materials, focus on the variation of the logo itself ok? Thanks a lot for your effort.
- 9 anos atrás
munna4e3
- 9 anos atrás
please chek #39
- 9 anos atrás
1. Proprietário do Concurso
  - 9 anos atrás
  #39: Sorry I think that won't work :(
  - 9 anos atrás
plewarikar12
- 9 anos atrás
#31 #32 #34
- 9 anos atrás
1. Proprietário do Concurso
  - 9 anos atrás
  Thanks a lot for your entries.
  #32 : the FM is kindda lost inside the lens... didn't like it in the overall but could be made simplier...
  #31: sorry, I think it won't pass the right idea. Should be something more "straight"
  #34: Also won't pass the right idea.
  - 9 anos atrás