FLUENT English Copywriting for WEB and SMM
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- Prêmio: $50
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Síntese do concurso
FLUENT English Copywriting for WEB and SMM
hey there
we're looking for English FLUENT Copywriting for WEB and SMM to market US trucking industry
if you can
keep your language conversational (Note that conversational doesn’t necessarily mean totally casual — your language could be conversational, but professional. The key is to have your tone match how you’d speak with your prospects 1-on-1)
make clear call-to-action (CTA). Do you want your prospect to call you, or register on your website, or purchase your product? Get clear on the CTA, and then keep your CTA foremost in your mind as you write the copy and structure the layout of the page (or email)
focus on the result your prospect already wants. You’ll want to communicate the results (benefits) of your product or service. And in your copy, you’ll want to make an offer to your prospect, so you can provide that result. For example, if you’re an attorney, you might offer a free consultation. Or you may offer a free report. Or, your offer may come in the form of a guarantee or a special low price.
grab your prospect’s attention. Without your prospect’s attention, you have no way to generate the lead or make the sale. Your headline is what will grab your prospect’s attention. It’s typically best to convey the one BIG benefit your prospect is most interested in.
provide proof that you’re legitimate and you have a track record of getting results.
Here are some different types of proof you can use in your copy:
Testimonials and/or reviews from past clients, customers or patients
Endorsements from peers in your industry
Press mentions
Awards
Certifications
Also, if you sell products online, then including e-commerce security logos can provide reassurance that your website transactions are secure.
make it easy for your prospect to get the gist without having to read every word of your copy.
In practice, this means to break up your copy with sub-headlines, bold text and bullet points.
this is a test job, successful contestant will get awarded similar jobs on a regular basis
these is the style we need:
social media + ads content examples
https://www.facebook.com/coyotelogistics
https://www.linkedin.com/company/coyote-logistics/posts/?feedView=all
https://www.facebook.com/CHRobinsonInc
https://www.facebook.com/groups/1083080515198921/permalink/2236775676496060
https://fb.watch/fVyQdcDzLe
https://fb.watch/fVy-dcOYjU
article examples
https://www.thetrucker.com/trucking-news/equipment-tech/things-that-go-bump-unusual-noises-or-movements-could-mean-something-needs-attention
https://www.thetrucker.com/trucking-news/job-resources/intermodal-trucking-can-offer-options-for-drivers-who-want-to-stay-closer-to-home
https://www.thetrucker.com/trucking-news/the-nation/c-h-robinson-celebrating-truck-drivers-during-truck-driver-appreciation-week
https://schneiderjobs.com/blog/life-of-a-truck-driver
https://www.cloudtrucks.com/blog-post/life-of-a-truck-driver
https://www.primeinc.com/trucking-blogs/whats-life-like-on-the-road
website examples
https://coyote.com/ship-freight
https://coyote.com/ship-freight/expedited-freight
https://www.chrobinson.com/en-us/shippers/freight-services/truckload
https://www.chrobinson.com/en-us/shippers/freight-services/truckload/flatbed
https://coyote.com
THE ASSIGNMENT
please deliver 1 social media post (~120 words)+ 1 ads recruitment content post (~120 words)
please deliver 1 article, topic of your choice (~700 words)
please deliver 1 website section text, topic of your choice (~400 words)
looking forward to read from u)
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