Improve Our Logo/Branding - Tree House
- Status: Closed
- Prêmio: $500
- Inscrições Recebidas: 155
- Vencedor: irisdesign
Síntese do concurso
Tree House originated in Savannah, Georgia and our logo was designed to prevent us from needing permits when we opened the original location. We love our logo a lot, but it is not scalable for our brand because it requires too many colors and too much detail. While we love the logo we have, it violates many of the laws of branding that successful companies do not. There is not iconography that says more with less, like McDonald's "M" or Nike's shwoosh, and Hurley's "H". Please watch this short promo to get a feel for our brand and design elements in Savannah:
https://www.youtube.com/watch?v=0Bo2l3-T22w
We are opening our 2nd Tree House, an entertainment complex soon to be on the busiest street (Duval Street) in Key West, Florida. Key West is a historic town that is the Southernmost Island in the United States and most widely known for our free spirited acceptance of all walks of life. Our city motto is "One Human Family". Please see this 3 minute short promo about our Tree House we are opening in the coming months (we are almost done with construction now).
https://www.youtube.com/watch?v=8L8TmInb1cQ
We need a logo created for our brand that will say who we are (a new entertainment complex and bar that wants to look old/vintage and make everyone feel at home...like it is their home away from home), what we sell (liquor), and insinuate/sub-communicate the fun but hidden meaning of TREE HOUSE (a nostalgic home for any adult looking to have fun like a kid again). We don't want to come out and say it, but our logo should reference through imagery, insinuation and undertone:
--> "We have the best live music."
--> "We are your clubhouse that was made out of up-cycled materials"
--> "We are a sexy woman's favorite place to drink/dance/party."
--> "We are not fancy, judgemental, or posh."
--> "We set the example for sustainable eco-friendly business"
--> "This is the BEST and MOST FUN bar/entertainment venue/club of your recreational life"
--> "Nostalgia and childhood for adults today - yet sexy and NOT posh"
--> Liquid Marijuana is our signature drinks and our staff's shirts say THC (Tree House Crew)...see we made you think we were talking about marijuana with our staff innuendo.
A great example of the business model of what we are marketing our subtle and fun/funny/distasteful undertone of our image after is "Big Johnson". The 1990s t-shirts were a hit because they were distasteful if interpreted correctly, but tasteful enough that the public could still where them every day. Please see the following links for "Big Johnson" T-Shirt samples:
(http://www.amazon.com/Big-Johnson/b/ref=bl_dp_s_web_7584061011?ie=UTF8&node=7584061011&field-lbr_brands_browse-bin=Big+Johnson)
(http://www.amazon.com/gp/product/B003778Y2Y/ref=s9_hps_bw_g200_i2)
Here are a list of elements that we like in our existing logo and plan to use in the design of our 2nd Tree House we are building right now:
- Distressed wood
- Grass and natural vines
- White walled tire swing
- Tree House rope ladder
- Kids Tree House
SUBMISSION REQUIREMENTS
Three different items are needed to see the application of the branding.
1. Iconography of our brand that is scalable and says Tree House and what we do/sell/provide in one single color ICON/IMAGE
2. Name/Icon Logo - scalable in 1 color
3. Complimentary logo to the existing 1st floor bar (The Green Room) that Tree House will be built over (Please see newly added logo/icon for The Green Room)
You can download any of our EXISTING LOGO PROJECT FILES to utilize as a base on our dropbox folder found here:
https://www.dropbox.com/sh/y41v6pfiuqc6ycd/AABcRWdi5y6v0fOdHVMUWd71a?dl=0
Here is a folder of design files we created to make our shirts, if you want to get more design ideas:
https://www.dropbox.com/sh/6r1uul6aepk60m7/AAC4gKlxswNuTz_oZjeuyZw0a?dl=0
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“Excellent work! ”
blakefeldman, United States.
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