Rock Candy Logo and Brand Identity

  • Estado: Closed
  • Prêmio: $400
  • Inscrições Recebidas: 992
  • Vencedor: iaru1987

Síntese do concurso

Name of Business: Rock Candy

Describe business in a few short sentences: We are a makeup, cosmetics and skincare company. We are in the business of selling airbrush makeup and airbrush equipment to the general public and to everyday women. We will also have skincare and cosmetic products.

Vivid colors (think rock candy)

Target audience: Millenials and Gen X’ers who buy tarte, urban decay, drunk elephant, too faced. Women/men who are into trying the latest makeup trends and skincare products. People looking for great products and a brand vibe/story that they connect with. People looking for the perfect makeup. People who want to look younger and have flawless-looking skin.

What is their age, sex, income, city they live in, hobbies, etc.: Women and some men who love makeup, or who are obsessed with cutting edge beauty trends. Urban and suburban. Natural, vegan, cruelty-free advocates. Busy women... because airbrush is a way to put your makeup on fast.

How does target audience think, communicate and get info: Social media, internet, influencers, friends and family

Challenges target audience faces: Fear of using compressor.

What are some trends in the market that we love or hate: We love that the trend of airbrush makeup is becoming more mainstream, and so is using makeup techniques that professional makeup artists use (i.e. contouring). We hate cheap Amazon knockoffs.

What makes your company different and better than your competitor: Minimal barrier of entry. Customer Service heavy. Natural, vegan, cruelty free. Hi-end accessible packaging, designed with the end user in mind to make it easy and approachable. Competitors just throw stuff in a box and hope for the best.

What do you want your logo to communicate about your company or products: We want it to feel very current, ahead of the curve, not old-school. Vibrant and youthful, but not childish. Approachable. Intriguing. Unique. Trend-setting.

What really excites you about your business and brand: Our passion is getting this into the hands of every woman in America. This is so easy to use and it will be a thrill to see women using this for the first time and loving it and chucking all their other makeup in the trash.


Are there any elements that you would like to see included in your logo design? Any you DO NOT want to see? Do not include a woman’s face.


Do you have any ideas for the style of font in your logo: Open to all font ideas. Not frilly. No scripted or handwritten.

Open to all color schemes.

Habilidades Recomendadas

Feedback do Empregador

“very nice. thank you!”

Foto do perfil kellybbgk, United States.

Principais inscrições deste concurso

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Painel de Esclarecimento Público

  • Koushik3
    Koushik3
    • 4 meses atrás

    Working on it.

    • 4 meses atrás
  • ayanp
    ayanp
    • 4 meses atrás

    Please check.... #2333

    • 4 meses atrás
  • Shakil361859
    Shakil361859
    • 4 meses atrás

    #982

    • 4 meses atrás
  • Ishan666452
    Ishan666452
    • 4 meses atrás

    Please check #2413

    • 4 meses atrás
  • ingenova
    ingenova
    • 4 meses atrás

    Hi Sr......
    The participant Curp L. denounced my design and they have erased it, but he is not the owner of the source, several of us have used it in this competition and it is not fair that for a bad competitor I have to lose my job, you know what I did 3 designs, when you asked for it to be a tipewrite style letter, I made a variation of my own designs with the same colors to fit what you requested ..... Please help me, it's not fair .... or you can buy my design directly in my profile.

    • 4 meses atrás
    1. Curp
      Curp
      • 4 meses atrás

      You used my design taste and direction, you copied my style and my selection of design!!

      • 4 meses atrás
  • ingenova
    ingenova
    • 4 meses atrás

    Dear Kelly ... my entry was deleted, but you can find it in my profile, it was colorful and you put 5 stars in it ... maybe you can choose another one of my entries and I'll send you the files of the one you had selected ....Regards!!

    • 4 meses atrás
  • JenyJR
    JenyJR
    • 4 meses atrás

    400$ for only just free font.......:)

    • 4 meses atrás
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    graphicshape
    • 4 meses atrás

    please check my entries #255 #225 #220

    • 4 meses atrás
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    Ashik0682
    • 4 meses atrás

    Dear sir, please check out entry # 2575.

    • 4 meses atrás
  • Htawati
    Htawati
    • 4 meses atrás

    if you want any edit please tell me .

    • 4 meses atrás
  • fajar923
    fajar923
    • 4 meses atrás

    Everyone is same logo design

    • 4 meses atrás
  • fajar923
    fajar923
    • 4 meses atrás

    Open please

    • 4 meses atrás
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    maruf001N
    • 4 meses atrás

    #2613 check pls

    • 4 meses atrás
  • Koushik3
    Koushik3
    • 4 meses atrás

    Working..........

    • 4 meses atrás
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    • 4 meses atrás

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    Please Check and Rate #379 #373

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    rifathasan201888
    • 4 meses atrás

    Sir,You are great.

    • 4 meses atrás
  • hmnasiruddin211
    hmnasiruddin211
    • 4 meses atrás

    Check update #1677 #1685
    And let me know about it. Thank you.

    • 4 meses atrás
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    designertarikul
    • 4 meses atrás

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    • 4 meses atrás

    please check #2333

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    • 4 meses atrás

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    Please Check my Entry - #387

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  • TheICTech
    TheICTech
    • 4 meses atrás

    Hey Sir, I have a great logo design for you i'm sure you will like it please open the contest if possible

    • 4 meses atrás
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    abdessamadsaouip
    • 4 meses atrás

    sometimes the contest holder doesn't have a slight idea about logo designs ...

    • 4 meses atrás
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    • 4 meses atrás

    check mine #456 please

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    • 4 meses atrás

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    PureMechatronics
    • 4 meses atrás

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    noyonmailbox007
    • 4 meses atrás

    I think you did not check this full view #613
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    • 4 meses atrás
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    dhavaladesara492
    • 4 meses atrás

    Hi please check #2019 , #2021 , #2023 .

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    • 4 meses atrás
  • shakilll0
    shakilll0
    • 4 meses atrás

    1506

    • 4 meses atrás
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    sabuj29
    • 4 meses atrás

    #extended

    • 4 meses atrás
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    tarekrfahmy
    • 4 meses atrás

    #1764 , #1822 , #1826

    • 4 meses atrás
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    arpee187
    • 4 meses atrás

    #293

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  • arpee187
    arpee187
    • 4 meses atrás

    #293

    • 4 meses atrás
  • arpee187
    arpee187
    • 4 meses atrás

    #293

    • 4 meses atrás
  • esakhan91
    esakhan91
    • 4 meses atrás

    #extended

    • 4 meses atrás
  • faisalaszhari87
    faisalaszhari87
    • 4 meses atrás

    #extended

    • 4 meses atrás
  • rsdesiznstudios
    rsdesiznstudios
    • 4 meses atrás

    #2525

    • 4 meses atrás
  • graphner
    graphner
    • 4 meses atrás

    Please Check my Entry - #2638, #2637 :)

    • 4 meses atrás
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    nandagasperini
    • 4 meses atrás

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    • 4 meses atrás
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    dhavaladesara492
    • 4 meses atrás

    Hi please check #1967 , #2019 , #2021 , #2023 , #2099 , #2250 , #2267 .

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    • 4 meses atrás
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    syedahmed18
    • 4 meses atrás

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    • 4 meses atrás

    Sir, Please consider my proposals at entries #2140 #1802 #2343 #1241 and #1922. Thank you very much.

    • 4 meses atrás
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    GirottiGabriel
    • 4 meses atrás

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    • 4 meses atrás
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    RAZIBMONDAL
    • 4 meses atrás

    i failed to upload my final entry. Please check comments box of #1770 . Thanks

    • 4 meses atrás
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    masterdesigner7
    • 4 meses atrás

    Please check and feedback #2510

    • 4 meses atrás
  • anandgaurav311
    anandgaurav311
    • 4 meses atrás

    I don't understand if contest holder just want typewriter font text then why this contest.. you can type yourself , i really don't understand his/her judgement , simple typing entry get 5 star and 1 star for creativity and original designs.

    • 4 meses atrás

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