Rock Candy Logo and Brand Identity

  • Status: Closed
  • Prêmio: $400
  • Inscrições Recebidas: 985
  • Vencedor: iaru1987

Síntese do concurso

Name of Business: Rock Candy

Describe business in a few short sentences: We are a makeup, cosmetics and skincare company. We are in the business of selling airbrush makeup and airbrush equipment to the general public and to everyday women. We will also have skincare and cosmetic products.

Vivid colors (think rock candy)

Target audience: Millenials and Gen X’ers who buy tarte, urban decay, drunk elephant, too faced. Women/men who are into trying the latest makeup trends and skincare products. People looking for great products and a brand vibe/story that they connect with. People looking for the perfect makeup. People who want to look younger and have flawless-looking skin.

What is their age, sex, income, city they live in, hobbies, etc.: Women and some men who love makeup, or who are obsessed with cutting edge beauty trends. Urban and suburban. Natural, vegan, cruelty-free advocates. Busy women... because airbrush is a way to put your makeup on fast.

How does target audience think, communicate and get info: Social media, internet, influencers, friends and family

Challenges target audience faces: Fear of using compressor.

What are some trends in the market that we love or hate: We love that the trend of airbrush makeup is becoming more mainstream, and so is using makeup techniques that professional makeup artists use (i.e. contouring). We hate cheap Amazon knockoffs.

What makes your company different and better than your competitor: Minimal barrier of entry. Customer Service heavy. Natural, vegan, cruelty free. Hi-end accessible packaging, designed with the end user in mind to make it easy and approachable. Competitors just throw stuff in a box and hope for the best.

What do you want your logo to communicate about your company or products: We want it to feel very current, ahead of the curve, not old-school. Vibrant and youthful, but not childish. Approachable. Intriguing. Unique. Trend-setting.

What really excites you about your business and brand: Our passion is getting this into the hands of every woman in America. This is so easy to use and it will be a thrill to see women using this for the first time and loving it and chucking all their other makeup in the trash.


Are there any elements that you would like to see included in your logo design? Any you DO NOT want to see? Do not include a woman’s face.


Do you have any ideas for the style of font in your logo: Open to all font ideas. Not frilly. No scripted or handwritten.

Open to all color schemes.

Habilidades Recomendadas

Feedback do Empregador

“very nice. thank you!”

Foto do perfil kellybbgk, United States.

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Painel de Comentários

  • Koushik3
    Koushik3
    • 5 anos atrás

    Working on it.

    • 5 anos atrás
  • ayanp
    ayanp
    • 5 anos atrás

    Please check.... #2333

    • 5 anos atrás
  • Shakil361859
    Shakil361859
    • 5 anos atrás

    #982

    • 5 anos atrás
  • Ishan666452
    Ishan666452
    • 5 anos atrás

    Please check #2413

    • 5 anos atrás
  • ingenova
    ingenova
    • 5 anos atrás

    Hi Sr......
    The participant Curp L. denounced my design and they have erased it, but he is not the owner of the source, several of us have used it in this competition and it is not fair that for a bad competitor I have to lose my job, you know what I did 3 designs, when you asked for it to be a tipewrite style letter, I made a variation of my own designs with the same colors to fit what you requested ..... Please help me, it's not fair .... or you can buy my design directly in my profile.

    • 5 anos atrás
    1. Curp
      Curp
      • 5 anos atrás

      You used my design taste and direction, you copied my style and my selection of design!!

      • 5 anos atrás
  • ingenova
    ingenova
    • 5 anos atrás

    Dear Kelly ... my entry was deleted, but you can find it in my profile, it was colorful and you put 5 stars in it ... maybe you can choose another one of my entries and I'll send you the files of the one you had selected ....Regards!!

    • 5 anos atrás
  • JenyJR
    JenyJR
    • 5 anos atrás

    400$ for only just free font.......:)

    • 5 anos atrás
  • graphicshape
    graphicshape
    • 5 anos atrás

    please check my entries #255 #225 #220

    • 5 anos atrás
  • Ashik0682
    Ashik0682
    • 5 anos atrás

    Dear sir, please check out entry # 2575.

    • 5 anos atrás
  • Htawati Ly
    Htawati Ly
    • 5 anos atrás

    if you want any edit please tell me .

    • 5 anos atrás
  • fajar923
    fajar923
    • 5 anos atrás

    Everyone is same logo design

    • 5 anos atrás
  • fajar923
    fajar923
    • 5 anos atrás

    Open please

    • 5 anos atrás
  • maruf001N
    maruf001N
    • 5 anos atrás

    #2613 check pls

    • 5 anos atrás
  • Koushik3
    Koushik3
    • 5 anos atrás

    Working..........

    • 5 anos atrás
  • cautruong
    cautruong
    • 5 anos atrás

    Please check my Entry #604 . Thanks

    • 5 anos atrás
  • faridyahmad28
    faridyahmad28
    • 5 anos atrás

    Please Check and Rate #379 #373

    • 5 anos atrás
  • rifathasan201888
    rifathasan201888
    • 5 anos atrás

    Sir,You are great.

    • 5 anos atrás
  • hmnasiruddin211
    hmnasiruddin211
    • 5 anos atrás

    Check update #1677 #1685
    And let me know about it. Thank you.

    • 5 anos atrás
  • designertarikul
    designertarikul
    • 5 anos atrás

    please check my entry #560 & #598 , provide your valuable feedback

    • 5 anos atrás
  • BILALHUSSAIN99
    BILALHUSSAIN99
    • 5 anos atrás

    please check #1903

    • 5 anos atrás
  • ayanp
    ayanp
    • 5 anos atrás

    please check #2333

    • 5 anos atrás
  • Shakil361859
    Shakil361859
    • 5 anos atrás

    sir please check #982

    • 5 anos atrás
  • Rahat18
    Rahat18
    • 5 anos atrás

    Please Check my Entry - #387

    • 5 anos atrás
  • TheICTech
    TheICTech
    • 5 anos atrás

    Hey Sir, I have a great logo design for you i'm sure you will like it please open the contest if possible

    • 5 anos atrás
  • abdessamadsaouip
    abdessamadsaouip
    • 5 anos atrás

    sometimes the contest holder doesn't have a slight idea about logo designs ...

    • 5 anos atrás
  • SarbiniAbi
    SarbiniAbi
    • 5 anos atrás

    check mine #456 please

    • 5 anos atrás
  • riyazhusain500
    riyazhusain500
    • 5 anos atrás

    sir please open the context again ,I want submit my last fantastic entry.

    • 5 anos atrás
  • PureMechatronics
    PureMechatronics
    • 5 anos atrás

    Hi there, May i ask you to check my entry #1504 . Thanks!

    • 5 anos atrás
  • noyonmailbox007
    noyonmailbox007
    • 5 anos atrás

    I think you did not check this full view #613
    Just click #613 this entry and view full look.

    • 5 anos atrás
  • dhavaladesara492
    dhavaladesara492
    • 5 anos atrás

    Hi please check #2019 , #2021 , #2023 .

    Thanks,
    Da Designs.

    • 5 anos atrás
  • shakilll0
    shakilll0
    • 5 anos atrás

    1506

    • 5 anos atrás
  • sabuj29
    sabuj29
    • 5 anos atrás

    #extended

    • 5 anos atrás
  • tarekrfahmy
    tarekrfahmy
    • 5 anos atrás

    #1764 , #1822 , #1826

    • 5 anos atrás
  • arpee187
    arpee187
    • 5 anos atrás

    #293

    • 5 anos atrás
  • arpee187
    arpee187
    • 5 anos atrás

    #293

    • 5 anos atrás
  • arpee187
    arpee187
    • 5 anos atrás

    #293

    • 5 anos atrás
  • esakhan91
    esakhan91
    • 5 anos atrás

    #extended

    • 5 anos atrás
  • faisalaszhari87
    faisalaszhari87
    • 5 anos atrás

    #extended

    • 5 anos atrás
  • rsdesiznstudios
    rsdesiznstudios
    • 5 anos atrás

    #2525

    • 5 anos atrás
  • graphner
    graphner
    • 5 anos atrás

    Please Check my Entry - #2638, #2637 :)

    • 5 anos atrás
  • nandagasperini
    nandagasperini
    • 5 anos atrás

    #2500 #2499 #2498 pls. thank you

    • 5 anos atrás
  • dhavaladesara492
    dhavaladesara492
    • 5 anos atrás

    Hi please check #1967 , #2019 , #2021 , #2023 , #2099 , #2250 , #2267 .

    Thanks,
    Da Designs.

    • 5 anos atrás
  • syedahmed18
    syedahmed18
    • 5 anos atrás

    CHECK #1370

    • 5 anos atrás
  • Lathadurai35
    Lathadurai35
    • 5 anos atrás

    Please check my Entry #329 ,351 & 383

    • 5 anos atrás
  • rabbani3519
    rabbani3519
    • 5 anos atrás

    Sir, Please consider my proposals at entries #2140 #1802 #2343 #1241 and #1922. Thank you very much.

    • 5 anos atrás
  • GirottiGabriel
    GirottiGabriel
    • 5 anos atrás

    Please check #1318

    • 5 anos atrás
  • RAZIBMONDAL
    RAZIBMONDAL
    • 5 anos atrás

    i failed to upload my final entry. Please check comments box of #1770 . Thanks

    • 5 anos atrás
  • masterdesigner7
    masterdesigner7
    • 5 anos atrás

    Please check and feedback #2510

    • 5 anos atrás
  • anandgaurav311
    anandgaurav311
    • 5 anos atrás

    I don't understand if contest holder just want typewriter font text then why this contest.. you can type yourself , i really don't understand his/her judgement , simple typing entry get 5 star and 1 star for creativity and original designs.

    • 5 anos atrás

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