Strategic Logo & Identity Design – Angola Highland Coffee
- Status: Pending
- Prêmio: €200
- Inscrições Recebidas: 5179
Síntese do concurso
Project Title
Strategic Logo & Identity Design – Angola Highland Coffee
About the Brand
Angola Highland Coffee is a large-scale, high-altitude Arabica coffee production platform located in the Central Highlands of Angola, between 1,700 and 1,900 meters above sea level.
This is not a boutique or artisanal project.
It is a structured agricultural investment built on:
Significant continuous land area
Full drip irrigation infrastructure
International agronomic expertise
Integrated post-harvest facilities
Long-term global positioning
Our ambition is to establish Angola as a reference origin in premium high-altitude coffee.
We are building a long-term brand designed to endure internationally.
Scope of Work:
We are seeking a strategic, minimalist, internationally credible logo system.
This is not simply a graphic exercise.
We are looking for a designer who understands:
Brand architecture
Premium positioning
Typographic hierarchy
International visual language
The logo must communicate:
Elevation
Structure
Precision
Authority
Quiet confidence
Quality
What We Explicitly Do NOT Want:
Clipart-style mountains
Coffee beans icons
Vintage badges
Rustic or “artisanal” aesthetics
Overly decorative typography
Trend-based or social-media-style logos
This is a long-term institutional brand.
Name to Be Used:
ANGOLA HIGHLAND COFFEE
We are open to:
Pure typographic solutions
Refined monogram (e.g., AHC)
Extremely subtle structural symbol
Minimalism and proportion are key.
Submission Requirements
To be considered, proposals must include:
Primary logo presentation
Black & white version
Clear explanation of the design rationale (conceptual reasoning)
Basic mockup application (business card or letterhead preview)
Submissions without conceptual explanation will not be considered.
Brand Tone
The identity must feel at home in:
Zurich
London
Dubai
Singapore
New York
It must feel:
Timeless.
Understated.
Confident.
International.
Not loud.
Not decorative.
Not seasonal.
Extended Deliverables (Included in Prize)
The selected winning designer will also develop, as part of the awarded prize:
Business cards
Envelope
Letterhead
Corporate profile cover
Basic brand application materials
These deliverables are included in the total contest award and form part of the final scope.
Final Files Required:
Vector files (AI, EPS, SVG)
Editable source files
Black and white versions
Basic usage guidelines
We are selecting a designer capable of building a refined and internationally credible corporate identity system.
We are looking for designers who understand international premium positioning and brand architecture.
We are not creating a logo.
We are defining the visual foundation of a future global origin.
Good Luck
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