T-shirt Design for Tired Teddies Guerrilla Marketing Campaign
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We need a super creative, catchy t-shirt design for our upcoming guerrilla marketing campaign. We feel it would be best if it is simple, memorable, and drives curiosity in those that see it.
The product we are marketing is Tired Teddies. It is a natural sleep-aid for young children. It is being marketed especially for traveling families. The idea is to have families go on vacation with the whole family wearing our t-shirts. We will send them with flyers and free samples to hand out to people in airports, Disney, rest stops, hotels, etc. So the t-shirts need to get peoples attention and get them curious enough to start a conversation. Attached is our website logo. You don't have to use the logo, but can if it fits. Go to [login to view URL] for more media, information, etc.
You could also try "Sleep: it's what's after dinner." or "Sleep: it does a family good!" OR a picture that conveys a message, like this: On one side, a pic of a screaming, tired child (like in an airplane) and the tag line "Got sleep?". On the other side, a peacefully sleeping child snuggled with his/her teddy bear and a matching tag line that finishes the thought (like "It's time to create more of the right kind of memories!" or "There is a better way!" or something like that).