Write a tag line/slogan for Upcoming Apartment Complex

  • Estado: Closed
  • Prêmio: $30
  • Inscrições Recebidas: 222
  • Vencedor: wordarcher

Resumo do Concurso

We are an apartment complex based in West Chester, Pennsylvania, United States. As our complex heads into a grand opening of July 2014, we are beginning to start our marketing efforts regarding the complex and are looking to create a tagline or slogan for our complex.

The target demographic for our complex is young professionals in the 27-35 age group. We are seeking people who enjoy the convenience of living in our borough for its downtown nightlife benefits, but also want to return at night to an apartment that offers superior quality compared to many of the other options in our area.

Some key elements of our slogan that we'd like to somehow hit are our proximity and convenience to the downtown borough, the quality of our units and complex as a whole, and the "cool" factor of living at our complex. One think we would like to note is that our apartments are all single bedrooms and they are small! But we want this small size to come off as cool. This is a trend that we are adopting.

Some ideas we've played with but haven't stuck include "Modern Borough Living" and "Where the Borough Lives." Hopefully this helps give some direction as to where we want to head with this slogan.

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  • mynk16
    mynk16
    • 3 anos atrás

    Hi tstack11,
    If you are not completely satisfied with the entries, can you consider on extending the contest ? I have few more ideas in my mind.

    Regards,
    Mayank

    • 3 anos atrás
  • NeemShine
    NeemShine
    • 3 anos atrás

    Thanks for rating entry # 219 .

    • 3 anos atrás
  • scojomo
    scojomo
    • 3 anos atrás

    Thanks for your involvement and good feedback. I understand what youre looking for and hope you find it! I didn't push my entries but give them a good look please. #147,#189, #190, #194 and especially #205.

    • 3 anos atrás
  • beatricemusau
    beatricemusau
    • 3 anos atrás

    Kindly accord feedback on entry #161 please. Thank you!

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      I'm a big fan of these short and sweet slogans. I've liked this one a lot from the beginning. My only advice if you plan to submit more is to just keep playing with words. See what you can do with "serene." I like all of the words you have, but if I had any suggestion to play around with, that'd be the word I'd start with.

      • 3 anos atrás
    2. beatricemusau
      beatricemusau
      • 3 anos atrás

      Thank you! :-)

      • 3 anos atrás
  • carolvitulli
    carolvitulli
    • 3 anos atrás

    I've added some suggestions. #130

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      My only advice with #184 is that that style will likely not be incorporated into the logo so it doesn't necessarily work for this project. I do like your originality however.

      • 3 anos atrás
    2. carolvitulli
      carolvitulli
      • 3 anos atrás

      #216

      • 3 anos atrás
  • manuunicorn
    manuunicorn
    • 3 anos atrás

    Sir wt abt #6

    • 3 anos atrás
  • jamesmcdonough
    jamesmcdonough
    • 3 anos atrás

    what say you about #209 and #208 ? are we getting warmer at all? I do appreciate your comments and your interest so thank again!

    • 3 anos atrás
  • jamesmcdonough
    jamesmcdonough
    • 3 anos atrás

    what do you think on #204 ? It's an amendment of my #152, i think it targets younger but it a bit cluttered, but theres also room for interpretation, depending on how you read it. Basically People will see what they want to see.

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      I'm actually a bit confused by the bottom portion and don't think it adds value to the top. The top was good as it was, but I thank you for reaching further with your ideas.

      • 3 anos atrás
    2. jamesmcdonough
      jamesmcdonough
      • 3 anos atrás

      I guess if it needs explaining, it just isn't working, but my direction was 2 fold thoughts. Young people, network all the time, whether it's business or pleasure. I guess i was thinking young tech boom individuals, and professionals, its meant to read like business, or pleasure, network your way, or it could be taken like Business=Network. Pleasure-Your Way. reading into how the eye of the beholder decides. I know it's alot. I guess, the overall gist is that this is a place to conduct both, possibilities for whatever the individual wants. what if i slim down the second part and make it less cryptic?

      • 3 anos atrás
  • Magesh30
    Magesh30
    • 3 anos atrás

    Pls...Tell your auggestion on 198.

    • 3 anos atrás
  • scojomo
    scojomo
    • 3 anos atrás

    I withdrew my submission #147 unintentionally. Its back up for your review.

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      It's a bit bland of a slogan for me unfortunately. Hopefully some more edgy words come out of future drafts.

      • 3 anos atrás
  • paw22
    paw22
    • 3 anos atrás

    got my new entries. #175 #176 #177 #178 #179 #181 #182. is it near your expectation? thanks for reading

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      I'm sorry, but these are off the mark still. There is a personalization that is lacking from these.

      • 3 anos atrás
  • mynk16
    mynk16
    • 3 anos atrás

    I worked as a real estate dealer for about a year. I hope entry #195 is what you were searching for..

    - Mayank

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      These are close to the mark. Short and to the point. My best advice is try to steer away from the word 'luxury.' While they are nice apartments, we also think the word luxury caters to an older demographic.

      • 3 anos atrás
  • doctorsonny
    doctorsonny
    • 3 anos atrás

    kindly give ur feedback to #187. thank you.

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      This is a bit off the mark. It seems more focused on that part of people's lives and not so much on how the apartments play into that being the best phase of their lives.

      • 3 anos atrás
  • itzntme
    itzntme
    • 3 anos atrás

    What do you think of #50?

    • 3 anos atrás
    1. itzntme
      itzntme
      • 3 anos atrás

      Thank you for the suggestions. Well, I am no expert but the people you are trying to target do believe that they are young enough to party and have a happening life. If anything, you do need a tagline that complements this belief of their's. This bold ad says exactly that in an in-your-face way. So it's my personal favorite.

      After you reply, I did create #191, #192 and #193. Please do leave your valuable comments. Thanks.

      • 3 anos atrás
    2. tstack11
      Titular do Concurso
      • 3 anos atrás

      Don't get me wrong, they totally still go out and enjoy the nightlife scene. We just don't want our campaign to rest on the idea of being where the party is. I think your updates still give off the vibe we are looking for, but are less direct than your original slogan which we do like. We want people to know that we are the place to be without explicitly stating it. Hopefully that helps. #192 is probably our favorite of yours so far. Steer close to this one.

      • 3 anos atrás
  • vkpajeet
    vkpajeet
    • 3 anos atrás

    PLS RATE #100 AND #102

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      A bit off the mark, sorry. Not personal to the complex enough.

      • 3 anos atrás
  • paw22
    paw22
    • 3 anos atrás

    I submitted a new entry. watcha think? #131 #132 #133 #134 #135. hope you like it

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      Sorry, these are all a bit off the mark. The first few make it sound like a hotel almost. These are apartments where people will be living for a while.

      • 3 anos atrás
  • jamesmcdonough
    jamesmcdonough
    • 3 anos atrás

    what's your take on #152?
    , if theres any interest peaking i can look at some tweaking ideas.

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      I like this idea a lot. Very unique. Only thing I'm curious about is how it will hit our 27-35 target market. Keep that in mind, but I like this start.

      • 3 anos atrás
  • Felixa37
    Felixa37
    • 3 anos atrás

    Thanks again for inviting me and please rate #151.

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      These are cool and on the way there. Not quite hitting, but almost there. One quite suggestion. Instead of "uptown" use "downtown." No need to change the current ones to say that, I imagine what they are with "downtown."

      • 3 anos atrás
  • prasanthmathew13
    prasanthmathew13
    • 3 anos atrás

    Hows #149 ? Hope its what you were looking for :)

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      Off the mark, sorry. Don't use "borough" as a dwelling. The borough we are in is just a small town.

      • 3 anos atrás
  • vikster84
    vikster84
    • 3 anos atrás

    Let me know what you think of #144 and #145

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      I like these. Short, simple and get the point across.

      • 3 anos atrás
  • niharb
    niharb
    • 3 anos atrás

    Feedback on #51, thanks.

    • 3 anos atrás
    1. niharb
      niharb
      • 3 anos atrás

      Correction #118 and #121

      • 3 anos atrás
    2. tstack11
      Titular do Concurso
      • 3 anos atrás

      In regards to these new ones, think about our target market of 27-35. They don't want "classic" or even "luxury." They want a quality place in a great environment. Short slogans are better too.

      • 3 anos atrás
  • esther007
    esther007
    • 3 anos atrás

    Hi, I submitted some suggestions that might be helpful at #106.
    Thanks.

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      Don't feel the need to incorporate "borough" into your slogans. While it would be cool to have it, we are open to other ideas and don't want the word to feel forced. Aside from that, steer away from use of the word "studio." These spaces are not trying to be marketed as studios.

      • 3 anos atrás
  • tstack11
    Titular do Concurso
    • 3 anos atrás

    Also, on that note, the name of the complex will be called "The Lofts" as well. Not sure if that dictates your thoughts, but figured I'd pass that along.

    • 3 anos atrás
  • CreativeSource
    CreativeSource
    • 3 anos atrás

    Thanks for the feedback on #s 55, 56, 58, 60, 61, 62, 63. I've added some more in #94. Let me know what I can do to get you closer to the message you want to convey.

    • 3 anos atrás
  • tstack11
    Titular do Concurso
    • 3 anos atrás

    Hey Guys,

    A lot of good ideas coming in so far. A lot of us are overusing the word "borough" to fit to our description however. Don't feel the need to do this. We don't need a play on words, but really just something short and in the consumers face. Make it cool, make it compact. Keep in mind we are searching for consumers in the 27-35 age range.

    Thanks,
    Tommy

    • 3 anos atrás
  • jackdoyle
    jackdoyle
    • 3 anos atrás

    What do you think of #74, #75, #76, #77, #78, #79, #80, #81, #82, #83?

    Thanks.

    • 3 anos atrás
  • paw22
    paw22
    • 3 anos atrás

    #28 plz

    • 3 anos atrás
    1. tstack11
      Titular do Concurso
      • 3 anos atrás

      We're not really a city, but a small town with good nightlife.

      • 3 anos atrás
  • paw22
    paw22
    • 3 anos atrás

    what you think of #34 #35 #36 #33 thank you

    • 3 anos atrás

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