How to get into advertising trabalhos

I'm seeking an experienced marketeer to help promote my Cryptography course. This initiative is designed for industry professionals who are beginners in the field. The course intends to offer a comprehensive exploration of critical topics including: - Public-key cryptography - Symmetric-key cryptography - Cryptanalysis You Can Check the website at "" , the course costs "1388.33$" , use Discount Code "FREELANCERMARK13" while marketing for 5% off , each sale you successfully land you will receive 100$ after providing me with the screenshot from the email that the customer receive after paying Ideal candidates for this marketing project should have: - Knowledge of the professional marketplace - Experience advertising educational init...

...looking for a skilled professional to help me plan the conversion of a 40 foot container into a comfortable living space. The requirement is for 1-2 people. Key requirements: - Design a functional layout: The space should include a kitchen, bathroom, and bedroom, whilst ensuring a comfortable living environment for 1-2 occupants. - Utilize the limited space effectively: The container size is 40 feet, so the design should maximize utility without compromising on comfort. - Ensure safety and compliance: The final plans should meet all relevant building and safety codes. Ideal skills and experience: - Experience in architectural or interior design with a focus on small spaces. - Knowledge of container conversions and the unique challenges they present. - Ability to b...

I am in need of a proficient data entry expert to help input numbers from online sources into an Excel sheet. These numbers should be entered as plain numerical values. Key Requirements: - Competence in Excel and data entry - Attention to detail - Ability to extract numeric data from online sources. Based on the nature of this project, having a background in data mining could be a bonus, but is not mandatory. The successful freelancer should have a keen eye for detail and be able to accurately enter numbers without errors. Accuracy and speed are both key in order to complete this project successfully.

I have a project that requires the creation of a website on Webflow, populating it with text content only from a Word Document. The site structure will consist of 6 pages, which will need to be built out with an existing Webflow template – Sunshine Mind (). The pages are already made, just need to input the content. Landing page already created - Populate text content from Word Document into the given Webflow template. - Build out the following pages: Services Overview, Individual Service Pages, and About Us.

...in digital advertising, specifically in creating display ads that will generate leads for my business. Key Requirements: - Create engaging display ads: I'm looking for someone who can design and develop eye-catching display ads to attract potential customers and generate leads. - Experience with lead generation: It's important that the freelancer understands the fundamentals of lead generation and can tailor the ad content to achieve this goal. - Proficiency with Newspaper Advertising: As the ads are to run on Newspaper, the professional must have experience with this platform and be able to optimize the ad content effectively. Ideal Skills and Experience: - Proven track record in digital advertising, particularly in displa...

I'm looking for a creative mind who can take on a poster designing project. Unfortunately, I haven't decided on the main purpose, but it could range from promoting an event, advertising a product or raising awareness about a cause. This asks for versatility and adaptability in your skillset. - Skills and Experience: I need someone experienced in graphic design, specifically in poster creation. If you've successfully completed similar projects in the past, please include examples in your application. - Application: I'm not asking for detailed project proposals at this stage. However, showing your past work and highlighting relevant experience will strengthen your application. - Design Style: As for the design style, I'm still undecided. It might be bold a...

I'm looking for a proficient animator who can create a captivating 3D...be used for social media platforms. Key requirements: - Expertise in creating 3D animation. - Knowledge and understanding of advertising dynamics and how to create engaging, persuasive stories with animation. - Proven experience in creating 3D animations for social media platforms. The goal of this project is to grab the attention of viewers on social media and persuade them to take specific actions. Therefore, creating a compelling narrative using 3D animation is paramount. Ideal skills: - 3D Animation - Advertising and Marketing aptitude - Social Media savvy Previous experience working on similar projects will be highly appreciated. Demonstrated ability to t...

...experienced marketeer to help promote my Cryptography course. This initiative is designed for industry professionals who are beginners in the field. The course intends to offer a comprehensive exploration of critical topics including: - Public-key cryptography - Symmetric-key cryptography - Cryptanalysis You Can Check the website at "" , the course costs "1388.33$" , use Discount Code "FREELANCERMARK13" while marketing for 5% off , each sale you successfully land you will receive 100$ Ideal candidates for this marketing project should have: - Knowledge of the professional marketplace - Experience advertising educational initiatives - Familiarity with the field of cryptography Your role will involve strategy development and implemen...

I'm a Senior Sales Operations Analyst at a top online advertising campaign management firm and I urgently require a professional skilled in Tableau. Your task will be to create a comprehensive dashboard that assists me in analyzing and strategizing our sales operations. Key Deliverables: - Present crucial data points including daily ad impressions and conversion rates. - Display key performance indicators such as Click-through rate (CTR), Cost per acquisition (CPA), and Return on ad spend (ROAS). - Use different visualization formats like line charts, bar charts, and pie charts to represent the information. Ideal Skills: - Proficiency in Tableau - Strong analytical skills - Experience in developing dashboards with extensive understanding of marketing and sales ...

Integrate 3 API only. Source code is ready. Able to follow and close project in 3-4 days

I am in need of an assertive, results-oriented Sa...with a proven track record in driving revenue. The right candidate will be responsible for selling advertising spaces for our family-friendly, classic TV station. Our target demographics include children, adults, and seniors, making for a diverse marketing platform. I am looking for someone skilled in: - Outlining promising sales strategies - Successfully negotiating and closing sales deals - Holding strong knowledge of family television and classic TV - Achieving key objectives such as revenue increase and brand visibility While the experience in the broadcasting industry is useful, ultimately, I need someone who knows how to sell, regardless of the platform or product. I am counting on you to help our stati...

I'm in search of a talented digital marketing executive to help elevate my saree and kurti store's online presence. Key Goals: - Increase website traffic to boost online sales - Improve brand awareness among women aged 18-35 and professionals Your responsibilities will include: - Running creative, engaging campaigns to drive traffic to my online store - Using audience segmentation to target women aged 18-35 and professionals - Promoting my business on Instagram and Facebook Ideal Candidate: - Proven track record in digital marketing, particularly for eCommerce - Experience in creating and executing successful social media campaigns - Proficiency in Instagram and Facebook advertising - Understanding of audience segmentation - Prior e...

I'm seeking an experienced web developer with a keen eye for design and a knack for engaging content to revamp my outdated and unattractive website. The goal is to completely overhaul the site in terms of design, content, and features. Key Tasks: - **Design and Layout:** The current design is outdated and unattractive. I need a fresh, modern, and visually appealing layout. - **Content and Text:** The existing text needs to be rewritten, and new engaging content should be added. The goal is to make the site more compelling and user-friendly. - **Functionality and Features:** I'm looking for help in updating and adding new features to the website. This includes but is not limited to new images, videos, and pages or sections. Ideal Skills...

I'm looking for an experienced internet marketer to help me run a successful advertising campaign for my tour packages on Trip Advisor. Key Requirements: - Platform: The ads will be running on Trip Advisor , so I need someone who is well-versed in Trip Advisor Ads and has a proven track record of running successful campaigns. - Goals: The main aim of this campaign is to boost sales of my tour packages, so I am looking for someone who has experience in creating and managing high-converting campaigns. Your responsibilities will include: - Keyword Research: Identifying the most relevant and high-performing keywords related to tour packages in order to drive quality traffic. - Ad Creation: Crafting persuasive ad copy that highlights the unique selling...

I'm seeking a talented and experienced 2D animator to help in advertising and brand promotion. This project involves creating an engaging and dynamic animation less than 30 seconds in duration. Further details: - Skill Requirement: - Proficiency in 2D animation techniques. - Creativity and innovative thinking to make the animation engaging and memorable. - Ability to work within a short timeframe. - Animation Objective: The aim is to create a captivating and innovative 2D animation for brand advertising and promotion. You should have experience in creating animations that successfully promote and advertise brands. Contact me if you have the necessary expertise in creating stunning 2D animations - let's bring our brand t...

...need of a skilled photographer to capture around a dozen high-quality images of our fishing rod racks filled with fishing rods. We can produce some quality photos of the rod racks fill with rods that can be imposed onto AI or custom back drops. Key Responsibilities: - Photographing in 2 different settings: home garages and warehouse spaces. - Creating 4-6 unique setups or settings for the shoot - Ensuring a highly professional and polished style for the final images - Including photographs where the racks are mounted on walls and ceilings - Delivering the images in a high resolution and appropriate format for advertising use Ideal Skills: - Proficient in industrial and garage photography - Experience with product and lifestyle photography - Demonstrated ability to...

...need to produce a captivating, easy-to-understand, 1-minute long, 2D animated video to promote our product to the general public. Our goal is to convey our the process of getting a quote on our website to appeal in a clear and enticing way, driving consumer interest and sales. Ideal candidates would: - Have extensive experience in 2D animation, ideally in marketing or advertising. - Understand how to convey complex information in a simple, digestible manner. - Have a strong sense of storytelling and how it applies to marketing. - Be able to develop engaging, appealing visual content that resonates with a general audience. - Provide a portfolio of prior work for review, showcasing a variety of styles an...

I'm in need of a skilled web and graphic designer to help me create a website for my B2B business. The main purpose of the website is to generate leads and boost sales. I want the website to be created within 's platform. I'm looking for someone who can make eye catching graphics and designs. Pages desired are (* represents the navigation menu, - are sub pages): * Home - * Services - Amazon Brand Management - Amazon Advertising - Amazon Reseller Consulting - Walmart Brand Management - Walmart Advertising * About Us * Our Process. (tailored after ) * Resources (this is to be a blog) Website: - I want the content and design to be similar to Colors/etc can vary - The website should be sleek, professional, and optim...

...airtime to national corporations for my television channel. As such, an understanding of the television advertisement field, as well as a proven track record in sales to corporations at the national level, is essential. Below are the specifics of this project: • Sale of TV Airtime: The main task is facilitating the sale of broadcasting airtime to national corporations for advertising purposes. You should have strong negotiation skills and an in-depth understanding of TV marketing. • Campaign Duration: This project is expected to run for a medium-term period between 4 to 6 months. A regular report on sales progress will be required over this duration. Ideal candidates for this role would have previous experience in television ma...

...primary goal of the animation is to showcase my product or service to a young adult audience. Key requirements: - High-Quality Animation: The animation must be extremely detailed and realistic to appeal to young adults. - Showcase Product: The video should effectively display the key features of the product/service in an engaging manner. - Fast Turnaround: I'm looking for a freelancer who can deliver this project quickly without compromising the quality of the animation. Ideal Skills: - Prior Experience: Previous experience in creating realistic 3D animations for advertising purposes is a big plus. - Attention to Detail: A keen eye for detail and a commitment to delivering high-quality work. - Creativity: Ability to come up ...

Copy and paste content into figma template and build out pages for a new website. Change colours and font to match colours in branding Template: 8 Pages - Landing Page - Services Overview - 5 Service Pages - Contact Us Page

I'm in search of a talented graphic designer who can bring my digital promotional content to life. This involves designing a range of materials such as flyers, posters, digital content reels, and social media postings. Key Tasks: - Crafting engaging flyers and posters aimed at boosting advertising efforts. - Creating dynamic digital content reels to capture the attention of a professional audience. - Developing visually appealing and on-brand social media postings. Ideal Skills and Experience: - Proven experience in graphic design, ideally with a focus on digital promotion. - A creative eye for design that resonates with professionals aged 21+. - Proficiency in creating compelling social media content that drives engagement. If you're passionate about desi...

I would like to creat door hangers two sided with this information Energy savings program “ Available in this zip code! Products include: Roof Tankless water heater Turf Electric panel upgrade Exterior paint Solar Windows Insulation HVAC Payment plans as low as $99 a month $0 money down Call today to get prequalified for programs and incentives available to homeowners only Representatives available for free assessment in your area call today to schedule appointment And make it in red colors that pop

I'm seeking a skilled individual to help grow my business. Specifically, I want to improve my visibility on social media platforms such as Facebook and Google. When potential customers search for services like fire mitigation, land clearing, driveway/road building, and excavation, I'd like my company to be prominently displayed. Key Requirements: - Implementing marketing strategies on Facebook and Google, and driving traffic to my website - Focusing on generating leads as the primary goal - Leveraging before and after project photos for audience engagement Ideal Skills: - Proven track record in social media marketing, specifically lead generation - Strong understanding of Facebook and Google advertising platforms - Ability to curate an...

We are seeking a talented and creative logo designer to join our team. As a logo designer, you will be responsible for conceptualizing and creating unique, memorable, and visually appealing logos that effectively represent our brand identity. You will collaborate with our marketing team to understand our brand values, target audience, and design requirements. If you have a passion for design and can translate concepts into compelling visual representations, we would love to hear from you. Key Responsibilities: -Collaborate with the marketing team to understand brand requirements and design objectives. -Conceptualize and develop innovative logo designs that align with brand identity and target audience. -Present design concepts and iterate based on fee...

...audience on each platform. - Social Media Advertising: Knowledge and experience in developing and implementing successful social media advertising campaigns is a must. - Analytics and Insights: The ability to monitor and analyze the performance of our social media efforts, and use these insights to improve our strategy, is vital. The ultimate goal of this training program is to increase our brand awareness across these three platforms. Ideal Skills and Experience: - Proven track record in social media management and training - Strong understanding of Facebook, Instagram and YouTube algorithms and best practices - Experience in creating and executing successful social media advertising campaigns - Proficiency in analyzing social media data and...

...a creative professional to design a flyer primarily for product advertisement. This flyer is targeted towards middle-aged adults, hence it should exude an elegant and sophisticated appeal while effectively showcasing the product. • Design Aesthetics: The design should be elegant and sophisticated. It must attract and appeal to middle-aged adults. I would encore you to look at our Instagram page @countrysidecontracts • Primary Purpose: The flyer would be used mostly for advertising our services/product. Therefore, the design should highlight the products quality optimally and trigger a buying decision. • Ideal skills: A good understanding of color harmony, aesthetic sense, and experience in creating sophisticated print designs would be pref...

I am looking for an expert in RFID technology and .NET programming to integrate the RFID into our current weighbridge system. Key Details: - 3rd Party System was developed using .NET and it does support API or external interface connections. - The task will involve programming to fully integrate the system with RFID technology. Skills and Experience: - Proficiency in .NET programming & SQL Database - Previous experience with RFID technology - Knowledge of API integration - Experience with weighbridge systems would be a huge advantage. Your role will be to ensure the smooth functioning of the weighbridge system post-integration and provide us with a user-friendly, effective RFID solution.

...targeting young adults aged 18 to 25 for our Diploma programs as well as younger students 8 - 17 for part time teen & children programs. The Academy is a private Career College training in the field of film & television. Key Tasks: - Develop a targeted Google Ads campaign aimed specifically at young adults aged 18 to 25. - While creating ads, the main goal is to generate leads who will potentially enroll in our in person & online courses. - Advise on budget, ad copy, and design to ensure maximum engagement and lead conversion. Skills and Experience: - Proven experience in running targeted Google Ads campaigns. - Strong understanding of the education industry and what appeals to young adults. - Demonstrated success in lead g...

I would like to design standard operating procedure (rules of lead engagement) based on large medium and enterprise segments- 1) how should sales consume the leads once a lead is assigned to the sales reps. 2) Define the stage movement timeline from one stage to another in salesforce based on which stage the lead is in. 3) How long to wait to send a follow up email /call after the two way connection has been established. 4) Reason to close or recycle the lead 5) Activities logged in salesforce. etc.

I am seeking an expert to help maximize sales for my private label of men's grooming products on Amazon. I am focused on growth and optimization, so your knowledge of Amazon's platform and proven track record in eCommerce will be crucial. Your responsibilities will include: - Setting up product listings - Marketing and advertising strategies - Knowledge of SEO strategies for Amazon - Inventory management Experience in the men's grooming sector is helpful, but not a necessity. Your knowledge of selling private labels and proven Amazon sales results are what I'm primarily looking for.

I'm seeking a skilled designer to create banners and posters for my mobile app, with the primary goal being advertising and promotion. The ideal candidate should understand the need for a clean, modern, and sleek design that appeals to professionals. Key Requirements: - Design banners and posters for advertising and promotion - Style: Modern and sleek - Target audience: Professionals The project will require: - A deep understanding of professional audience - Modern, sleek design skills - Ability to create engaging advertising materials - Experience in mobile app promotion is a plus - Strong portfolio of previous relevant work Looking forward to your creative input and skill in making this project a success.

I am seeking an experienced Sales, Advertising and Marketing Associate who specializes in lead generation, B2B sales, follow-ups, and social media marketing. You will be focusing predominantly on the local market to drive our customer base and sales. Skills you need for success: - Proven lead generation and prospecting experience - Proficiency in handling and closing sales calls - Strong understanding of the local market and potential clients - Social media marketing expertise - Proficient with social media management tools If you have a track record of creating measurable improvement in sales outcomes and a passion for connecting with local audiences, this is a golden opportunity. Note: Should be living in Edmonton, AB as there is travel required to local business...

DO NOT RESPOND TO THIS AD UNLESS YOU CAN FILL THE REQUIREMENTS BELOW. I'm seeking a seasoned social media expert to manage my Facebook and Instagram campaigns. The goal is to drive both increased followership and sales for my product range, which encompasses physical and digital goods. Key Responsibilities: - Create and manage two distinct campaigns: one for follower growth and another for boosting product sales. - Deliver a minimum 5x ROI, substantiated with past client results. - Target the campaigns with precision towards my specific audience. The ideal candidate should have: - Proven track record of managing successful Facebook and Instagram campaigns. - Experience in creating and executing campaigns that target multiple goals. - Ability to provide ...

I'm seeking an experienced advertiser who can create and implement an effective Telegram ad campaign to rapidly increase our channel subscribers. Key Requirements: - **Targeted Channel Advertising:** Your ad campaign must be specifically directed towards channels where our target audience is most likely to be present. - **Subscriber Increase:** The main goal of this campaign is to significantly boost our subscriber numbers. - **ASAP Delivery:** The project needs to be completed as soon as possible. Ideal skills for this project include: - **Telegram Marketing Expertise:** Proven experience in successful Telegram ad campaigns. - **Audience Targeting:** Ability to identify and reach the right audience. - **Performance Analytics:** Skills in...

I am in need of a sleek, minimalist logo that will serve as the face of my marketing and advertising campaigns. Key Requirements: - We are looking for a singular, minimalist logo that captures the essence of our brand. - The logo should be appropriate for a range of marketing and advertising materials, such as brochures, business cards, and online banners. Ideal Skills: - Graphic design experience, specifically with branding and logo design. - Strong understanding of minimalist design principles. - Ability to create a logo that can be adapted across various marketing mediums. - Previous experience with marketing logos is a plus.

...estate business and I'm looking for a skilled and experienced social media manager to handle client Facebook and Instagram accounts. The following requirements are crucial for this role: - **Advertising on Facebook & Instagram:** You should be proficient in creating and managing advertising campaigns on both platforms. Experience with real estate advertising is a significant plus. - **Content Creation and Posting:** Your primary focus will be to create engaging content for our audience. This will include posting property listings on a daily basis, as well as keeping the page updated with relevant and interesting posts for our followers. - **Video Editing:** As part of the content creation, you should be able to edit videos that could b...

...designer to convert my current outline design, which is in PDF format, into a high-quality vector image suitable for a 2ft x 3ft banner print. The primary purpose of this banner is for local awareness. Open to ideas and suggestions to improve the design. Key points of the project include: - The final image should be appropriate for scaling to print size - Wording and images need to be correctly centred/aligned in the design - The design should show the company logo and convey a message of local awareness Required in formats: PNG, eds vector, AI, jpeg Ideal skills for this job include: - Proficiency in graphic design software - Experience in creating vector images for large formats - Strong understanding of marketing and advertising des...

I'm in search of a professional with expertise in managing comprehensive digital advertising campaigns. The key aspects of the job include: - Prioritizing platforms: The campaign should primarily focus on Display Ads, YouTube, TikTok, OTT devices, and Audio on Audacy. These platforms are integral to our target audience, and your experience with them is crucial. - Geofencing strategy: Geofencing is a key part of our advertising strategy. We want to target our ads specifically in the city and County 1. Your understanding of local advertising dynamics and experience with geofencing is highly desirable. - Targeted and effective advertising: The primary goal of this campaign is to boost our sales, parts, and services locally. I'm loo...

I'm seeking a proficient 3D designer who is experienced in Blender for a product modeling project. The final design needs to be professional, detailed and aesthetically realistic to suit the nature of advertising. The requirements are as follows: - Excellent skills in creating realistic 3D models using Blender. - A strong understanding of textures, lighting, and other aspects of creating high-quality, realistic models. - Experience in product modeling for advertisements. Your portfolio showcasing your previous works with special focus on realistic product modeling would help in assisting me choose the right candidate. If you have the above skills, I'd be delighted to hear from you.

Brief for Digital Marketing Agency Services Company Overview: We are a small, family-run training provider based in the UK, specializing in professional development and educational services. Our goal is to double our turnover in the next 12 months. Learn more about us at https://debrastevens.co.uk. Project Objective: We are seeking a digital marketing agency that can partner with us on an ongoing basis to enhance our online presence and drive significant growth. The agency should have a strong background in SEO, PPC, content creation, and overall digital marketing strategy tailored to the training and development sector. Scope of Services Required: • SEO and Backlinking: Improve our search engine rankings and online visibility through effective SEO practices...

Hi Desource Translation, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

Hi Desource Translation, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

REUQUIRED PERSON TO BE BASED IN PHILIPPINES ONLY! Are you passionate about social media marketing and graphic design? Do you have experience in creating engaging content for e-commerce businesses? If so, we have the perfect opportunity for you!Our clothing e-commerce startup is looking for a dynamic and enthusiastic Assistant to join our team. As we continue to grow, we need someone who can help us elevate our online presence and drive sales through creative digital marketing strategies.**The ideal candidate will:**- Have a strong understanding of social media marketing platforms such as Facebook, Instagram, and TikTok- Be proficient in creating and managing paid advertising campaigns- Possess advanced skills in Photoshop and Illustrator for editing and creatin...

I'm looking for a professional to create and manage an Amazon advertisement campaign specifically focused on promoting a range of dry fruits. Key Details: - **Product**: Dry fruits - **Target Audience**: This campaign should target health-conscious individuals, fitness enthusiasts, and gourmet food lovers. The goal here is to create ads that resonate with these audiences and drive them to make a purchase. Ideal Skills and Experience: - **Amazon Advertising**: Experience with creating and running Amazon ad campaigns is a must for this project. - **Market Segmentation**: Understanding of the target audience and how to create ads that appeal to them. - **Copywriting**: Ability to craft compelling ad copy that drives sales. - **An...

karabuy facebook business advertising management

...create effective campaigns on Facebook, Instagram, and LinkedIn. The primary aim of these campaigns should be to generate leads and target Indian parents who would be interested in our English-speaking courses for their kids, specifically within the 15-30 age bracket. Ideal skills and experience that would be beneficial include: - Proven track results in lead generation via social media platforms - Experience in the education sector would be a plus - Proficient in targeting and engaging Indian parents - Understanding of Indian culture and education values - Comprehensive knowledge of advertising English language courses. The chosen freelancer should come up with innovative strategies to connect with our target audience meaningfully and convince them of the usef...

I'...goal of this campaign is to drive sales through generating orders. These orders should be processed through an online shopping cart. Key responsibilities: - Strategize and execute social media advertising campaigns to increase sales - Focus on generating orders through compelling advertisements - Ensure smooth processing of orders through our online shopping cart Skills and experience: - Proven track record of successful social media advertising campaigns, particularly in the area of driving sales - Expertise in using social media platforms for advertising, particularly for e-commerce - Familiarity with setting up and managing online shopping carts Your approach to this project should be sales-driven with a strong emphasis on utilizing...

...digital marketer to strategically drive targeted traffic and boost sales on my U.S-based online store, specializing in traditional smoking accessories. The core target audience is young adults aged between 18 and 25. Upwards of 45. Key Responsibilities: - Developing and executing effective marketing strategies - Identifying and maximizing high-converting traffic sources - Guiding shopping traffic to make a purchase Required Experience and Skills: - Proven track record in digital marketing, particularly with e-commerce - Deep understanding of consumer behavior, specifically of the target age group - Proficiency in SEO, content marketing, and social media advertising - Experience with the smoking accessories market would be a significant plus The ultimate objecti...

I'm seeking a skilled photo editor to adjust images for commercial use. These will be used for advertising on platforms like Google Ads and Facebook. Key Elements: - Editing style will be determined upon collaboration, as I have no specific requirements for color correction, background removal, or image resizing just yet. - The final image dimensions should fit the specifications for a standard Facebook Ad (1200 x 628). Ideal candidate: - You should have ongoing experience in photo editing, specifically for online ad strategies. - I would love to see some of your past work showing your skills in this field. - Attention to detail, creativity, and a good sense of visual composition are key. Remember, this project isn't just about technical skills in ...