The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

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The Meta Pixel can collect the following data:

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  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
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  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
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  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
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  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
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  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
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A partir das avaliações de 6,477, os clientes avaliam nosso Meta Pixel Experts 4.93 de 5 estrelas.
Contratar Meta Pixel Experts

The Meta Pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions which you can use whenever a site visitor takes an action (called an event) that you want to track (called a conversion). Tracked conversions appear in the Ads Manager where they can be used to measure the effectiveness of your ads, to define custom audiences for ad targeting, for Advantage+ catalog ads campaigns, and to analyze that effectiveness of your website's conversion funnels.

rn

The Meta Pixel can collect the following data:

rn
    rn
  • Http Headers – Anything that is generally present in HTTP headers, a standard web protocol sent between any browser request and any server on the internet. This information may include data like IP addresses, information about the web browser, page location, document, referrer and person using the website.
  • rn
  • Pixel-specific Data – Includes Pixel ID and the Facebook Cookie.
  • rn
  • Button Click Data – Includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
  • rn
  • Optional Values – Developers and marketers can optionally choose to send additional information about the visit through Custom Data events. Example custom data events are conversion value, page type and more.
  • rn
  • Form Field Names – Includes website field names like email, address, quantity, etc., for when you purchase a product or service. We don't capture field values unless you include them as part of Advanced Matching or optional values.
  • rn
A partir das avaliações de 6,477, os clientes avaliam nosso Meta Pixel Experts 4.93 de 5 estrelas.
Contratar Meta Pixel Experts

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    5 trabalhos encontrados

    We have Application platform for ecommerce and want to setup Google business account for better user/Action tracking with the following details. Requirement is to setup this account for and Mobile application and share the evidences in Document for each setting is done. Setting the account and sharing the document for further tweaking, will be considered as Deliverable here. All the application related details are present below. Configure: Web: * Google Analytics pixel * Meta Pixel * Google Tag Manager App: * Firebase Analytics * Firebase Attribution * Meta SDK * AppsFlyer/Firebase Dynamic Links (for referrals) Fully set up: * GA4 * Firebase Analytics * Meta Pixel + SDK * AppsFlyer * GTM * Event tracking * Attribution * Deep linking * Conversion funnels * Dashboards This setu...

    $8 Average bid
    $8 Média
    4 ofertas

    PROJECT OBJECTIVE Our objective is not simply to repair tracking or solve isolated issues. We want to establish a secure, scalable, fully documented, company-owned eCommerce infrastructure that can operate independently of any individual freelancer, agency, or contractor in the future. Before any implementation work begins, the selected freelancer must perform a complete infrastructure review and provide a professional recommendation explaining whether: 1. The current environment should be repaired and optimized, or 2. A complete rebuild is the safer and more sustainable long-term solution. We are fully open to rebuilding from scratch if that results in better security, cleaner architecture, improved performance, and complete company ownership. PROJECT PRIORITIES Priority 1 — ...

    $1242 Average bid
    $1242 Média
    29 ofertas

    I want my entire Facebook Ads retargeting funnel built and running as quickly as possible so we can push warm prospects over the line and turn them into buyers. The sole metric that matters here is sales growth—click-throughs and likes are nice, but conversions are the target. Here’s what I need done: • Audit and, if necessary, fix the existing Meta pixel and event tracking • Build custom audiences from website visitors, add-to-carts, video viewers and customer lists • Create compelling static or video ads, copy and CTAs aimed at purchase conversion • Structure campaigns and ad sets inside Ads Manager, including budget split testing, frequency caps and exclusions • Launch, monitor and optimise for ROAS, providing a shor...

    $20 / hr Average bid
    $20 / hr Média
    55 ofertas

    I need a precise, error-free installation of the Meta (Facebook) Ads pixel on my Shopify e-commerce store. The goal is to capture every key onsite action—page views, product views, add-to-cart, initiate checkout, and purchase—so my campaign optimisation and look-alike audiences work flawlessly. Here is what success looks like to me: • Pixel added through Shopify’s preferred method and verified as “Active” in Events Manager. • Standard and custom events mapped correctly, with no duplicate firing. • Test events show in real time for both web and mobile browsers. • A short hand-over note explaining where the code sits, how to create additional events or troubleshoot in the future. I will grant temporary collaborator access in Shopify p...

    $14 Average bid
    $14 Média
    20 ofertas
    Google & Meta Lead Campaigns
    1 dia left
    Verificado

    I need an expert who can take over both my Google Ads and Meta Ads so they work together toward one goal—steady, affordable lead generation for a local-service business. Right now Google Tag Manager, GA4, and the Meta Pixel are only partially configured. I want you to audit what exists, finish the setup, and create reliable custom conversions for calls, form submissions, and any future touchpoints I decide to add. Solid tracking is non-negotiable because every optimisation decision must be data-driven. Once tracking is clean, build out high-intent campaigns on Google Search and tightly targeted campaigns on Facebook and Instagram. I expect clear keyword and audience research, persuasive ad copy, smart bidding, and ongoing refinement based on the conversion data you collect thro...

    $12 / hr Average bid
    $12 / hr Média
    106 ofertas

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