Chief Marketing Officer for Break Protection

About the Role We are looking for an experienced and performance-driven Chief Marketing Officer (CMO) to lead the overall marketing strategy and growth initiatives of Break Protection. The CMO will be responsible for building a strong marketing function, generating qualified leads, improving lead-to-sale conversion, strengthening the brand, and creating scalable marketing systems across digital, retail, franchise, and customer channels. The ideal candidate should have strong experience in digital marketing, performance marketing, sales conversion, customer acquisition, brand management, and marketing analytics, with the ability to work closely with the CEO, Sales, Operations, Customer Support, and Product teams. Key Responsibilities 1. Marketing Strategy & Business Growth Develop and execute the company's overall marketing strategy aligned with business objectives. Build marketing plans for India and future international expansion. Identify new customer segments, markets, channels, and growth opportunities. Develop strategies to increase brand awareness, customer acquisition, and revenue. Work closely with the CEO to define marketing priorities, budgets, and growth targets. 2. Lead Generation & Conversion Own the complete marketing funnel from lead generation to conversion. Develop strategies to improve lead quality and reduce customer acquisition costs. Analyse why leads are not converting and implement corrective actions. Work closely with the Sales and Telecalling teams to improve lead follow-up and conversion. Create campaigns based on customer behaviour, buying patterns, and market data. Track marketing-generated revenue and ROI. 3. Digital & Performance Marketing Lead Google Ads, Meta Ads, YouTube, SEO, social media, and other digital campaigns. Plan and optimise performance marketing campaigns based on measurable results. Monitor CPL, CAC, ROAS, conversion rate, lead quality, and revenue contribution. Coordinate with agencies and external marketing partners where required. Continuously test new campaigns, audiences, creatives, offers, and messaging. 4. Landing Pages & Website Conversion Take ownership of landing-page strategy and conversion optimisation. Work with developers/designers to create high-converting landing pages. Analyse landing-page traffic, bounce rates, enquiries, and conversion rates. Conduct A/B testing of headlines, offers, CTAs, forms, creatives, and content. Ensure every major campaign has a clear conversion path. 5. Brand Management Strengthen and maintain the Break Protection brand identity across all channels. Develop consistent brand messaging for products, services, stores, franchises, and digital platforms. Plan campaigns that communicate product value and differentiate Break Protection from competitors. Monitor customer feedback, market perception, and competitor activity. 6. Content & Social Media Develop the overall content strategy for social media and digital channels. Oversee video, creative, product, educational, promotional, and customer-focused content. Ensure content supports both brand awareness and sales conversion. Coordinate with the marketing and multimedia team to maintain a consistent content calendar. 7. Customer & Market Insights Understand customer needs, objections, buying behaviour, and reasons for purchase or rejection. Conduct market and competitor research. Use customer feedback to improve marketing campaigns and product communication. Identify opportunities for upselling, cross-selling, repeat business, and customer retention. 8. Marketing Team Leadership Build, manage, and develop the marketing team. Define KRAs, KPIs, responsibilities, and performance expectations for team members. Monitor individual and team performance. Coordinate with Sales, HR, Operations, Customer Support, Product, and Finance teams. Build a performance-oriented and accountable marketing culture. 9. Analytics & Reporting Establish a clear marketing dashboard and reporting system. Provide weekly and monthly marketing performance reports to the CEO. Track: Leads generated Cost per lead Qualified leads Lead-to-sale conversion Customer acquisition cost Marketing revenue ROAS Website/landing-page conversion Campaign performance Customer retention Make data-driven decisions and recommend corrective actions. 10. Retail & Franchise Marketing Develop marketing strategies to support Break Protection stores and franchise locations. Create local-area marketing strategies for individual stores. Support stores with promotional campaigns, customer acquisition activities, and local digital marketing. Develop campaigns to increase store walk-ins, enquiries, bookings, and conversions. Coordinate with Operations and franchise teams to measure campaign effectiveness.

Project ID: 40714654