Conversion-Focused TikTok Ads Setup

I need a fresh TikTok Ads campaign built from the ground up with one clear objective: drive service sales and conversions. The offer is a professional service, so every element—from creative to targeting—has to persuade viewers to take action, book, or buy. You will start by structuring the campaign inside TikTok Ads Manager, wiring in the pixel so purchases and form completions are tracked accurately. Because I want to reach people by their interests and hobbies, ad groups should be organised around those passion points rather than broad demographics. I already have brand guidelines and a short-form value proposition; you will translate that into scroll-stopping video ads, write the captions, and select the right calls-to-action. Ongoing optimisation is just as important as the initial setup. Once the campaign is live I expect data-driven adjustments—creative swaps, bid tweaks, audience exclusions, and A/B tests—to keep cost-per-conversion trending down. Please include weekly performance summaries highlighting spend, CPA, ROAS, and next steps. Deliverables: • Complete campaign build with at least three interest-based ad groups • Three to five video creatives (15–30 s) ready for upload • Pixel/event tracking configured and verified • Two weeks of post-launch optimisation with a weekly report If you have previous success scaling service-based offers on TikTok, share the results and the approach you used. I’m ready to move quickly once I see a strategy that shows you can turn views into paying customers.

Project ID: 40248939