You have to review the attached case study
Using the information presented in the case and any other relevant research prepare a report for the senior managers of East Street PLC which addresses the proposed production of the “Glory Days”
Your report must include, but need not be limited to:
A recommendation on whether or not to enter the market with the “Glory Days”. Your recommendation should be supported with relevant calculations and analysis; these must include an assessment of profitability, break-even analysis and cash flow (undiscounted) over the 5 year product life.
A recommendation on the preferred basis of manufacture - either “in-house” or out-sourced to Clapton PLC. Your recommendation should be supported with relevant calculations and analysis; these must include net present value and a sensitivity analysis.
An evaluation of the theoretical basis of the financial techniques you have used, including how risk is taken into account.
An assessment of any wider business issues, both internal and external to the company which may impact the decision.
HOW TO MAKE REPORT
You should ignore taxation other than in the calculation of the debt cost for the WACC.
Your report (exclusive of appendices to a maximum of 5 A4 sides), should have a word count of 2,500 words
The requirements above identified above provide a guide as to the overall content and emphasis of the report required. You must however refer to the detailed assessment criteria document which specifies how marks are allocated and hence how an overall grade will be awarded
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