Consumer behavior

A brand will only succeed if the marketing mix convinces consumers that it satisfies their wants better than competing brands. For a consumer brand of your choice explain how the marketing mix elements work together to influence consumer buying behaviour.

Your explanation should focus on the psychological and sociological drivers of consumer behavior, on the decision making process and make extensive use of examples of the marketing activities of your chosen brand

The chosen brand is Coca-Cola

More details attached.

Habilidades: Psicologia, Research Writing

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