Em Andamento

Consumer behavior

A brand will only succeed if the marketing mix convinces consumers that it satisfies their wants better than competing brands. For a consumer brand of your choice explain how the marketing mix elements work together to influence consumer buying behaviour.

Your explanation should focus on the psychological and sociological drivers of consumer behavior, on the decision making process and make extensive use of examples of the marketing activities of your chosen brand

The chosen brand is Coca-Cola

More details attached.

Habilidades: Psicologia, Research Writing

Ver mais: focus brands, coca, academic writing psychology, activities consumer buying, explain elements marketing process, elements marketing process, consumer writing, consumer behaviour, decision making process, marketing psychology, extensive writing, coca cola, marketing mix , decision making expert expertise, psychology choice, critical reading decision making

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( 9 comentários ) cambridge, United Kingdom

ID do Projeto: #6799750

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