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Entrepreneurship: Academic writing

Total: 4000 Words

ASSIGNMENT 1 (2,000 words)

Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in written report format in the form of an outline business plan for the next five years. Cover the nature of the business start-up, the objectives for the next five years, capital requirements (investment and working capital) and likely sources and the vision and mission set for the new venture. Produce a time plan for the first five years in the form of a Gantt chart or a Critical Path Analysis chart. (500 words)

Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks assess the practical usefulness of the Scott and Bruce (1987) small firm growth model to entrepreneurs with start up firms’ during the first five years of their growth path. Use specific examples in your answer. (1,500 words)

Total 2,000 words – 100% of the available marks for assignment 1 – present in report format)

ASSIGNMENT 2 (2,000 words)

Using the case study for the start-up company developed and discussed in assignment 1 demonstrate how such a ‘start-up’ company might use personal contact networking to help achieve sales growth and the acquisition of necessary resources during the first five years of its growth plan. Use examples in your work and use the case study as a vehicle for discussion. (2,000 words)

Total 2,000 words - 100% of the available marks for assignment 2 –present in report format)

Habilidades: Análise de Negócios, Planos de Negócios, Gerenciamento, Elaboração de relatórios, Research Writing

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