1.1 Explain the various elements of the marketing process.
1.2 Evaluate the benefits and costs of a marketing orientation for a selected organisation.
Assessment format: Produce a report to present to the Managing DIrector of your chosen company. This must be written in professional manner and properly referenced. The report should comply with the word count of 500 with +/- 10% margin. You may use tables and diagrams to support your report to
illustrate the text. Word count excludes the index, headings, information contained in tables, references and bibliography.
SUPPORT MATERIALS: TEXTBOOKS: Adcock D et al - Marketing Principles and Practice 4th Edition(Pitman Publishing, 2001) ISBN:027364677X
Kotler P et al - PRINCIPLES OF Marketing 3rd European Edition (FT/ Prentice Hall, 2001) ISBN:0273646621
WEBSITES: [url removed, login to view] multimedia resources
[url removed, login to view] Marketing magazine
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