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Business Managment Assignment

QUESTION:

Many of the leadership styles you have come across in the module tend to be more successful in the short term but the emerging research and literature seems to demonstrate that a transformational style is much more effective for the longer term. By reference to leadership principles adopted by various business leaders, critically evaluate the evidence that transformational leadership impacts positively on employee motivation and organisational culture and thereby influences the success of the business. (1500 words)

1. The focus of the essay is NOT the LEADERS but “Transformational style of leadership”. What you are being asked is to provide the evidence to demonstrate that a Transformational style of leadership is more effective for business success, for the longer term, than any other style of leadership you have studied on the module. The leaders, therefore, become part of the evidence.

So, the evidence will comprise of:

- a critical analysis of different leadership styles………..

- as deployed by different business leaders…….

- in the short/medium term and the longer term……….

- with the aim of showing that the Transformational style is more effective for the longer term………….

- and where ‘effectiveness’ is measured by:

1) Business success: This in itself is nebulous. You will need to define your criteria for success – what exactly is it that’s being measured – examples of success are: improving market share, transforming loss to profit, driving forward a new vision, bringing about organisational change, etc.

2) Positive impact on employee motivation and organisational culture as contributors to the business success.

2. Analysis and discussion should be integrated with relevant literature. However, the assignment is not about the theoretical principles (i.e. defining them and explaining them) but about the application of the principles. The literature should be drawn from academic and prominent business texts, journals and publications.

IMPORTANT

I have attached a word document which contains the full criteria of the brief, including what I expect the completed assignment to have. Please Please make sure to read through it as it is very important and explains everything the essay should comprise off. I need it to be very analytical and very evaluative. Like I said the work document explains everything that needs to be shown and demonstrated so please make sure you read through..

I have also attached lecture slides of the module which will be very useful, I expect theories from these slides to be used however I expect independent research to be carried out and used also.

Thank you

Habilidades: Análise de Negócios, Redação Comercial, Pesquisa, Research Writing

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