Strategic Management Prahalad 2500 Word Work

You are to make for Tourism Company 'Virgin Atlantic' a Case Study Report. The task is to address steps listed below . It will be 2500 words which does not include the references and appendix in the word count.


a) The report is to focus on three-specific issues namely:

⢠Strategic Analysis;

⢠Strategic Choice;

⢠Strategic Implementation/evaluation.

b) Business strategy should be viewed from:

⢠a historical perspective;

⢠current strategies;

⢠strategies for incremental and/or discontinuous change;


c) The report is to incorporate themes purported by the following academics:

Prahalad (2010, [url removed, login to view]) observed that â...most executives believe it's tough to identify breakthrough opportunitiesâ. Prahalad continued to elaborate by commenting â...several are pretty obvious; Peter Drucker once said that the best opportunities are "visible, but not seenâ (Prahalad 2009, 2010). Conversely, âthe nature and extent of competences required by a firm to perform competitively is not static (Turner and Crawford 1995, [url removed, login to view]). Notably, â...at any future time... [a firm] ...will need a set of competences appropriate and relevant to the strategy, operations and circumstances of that timeâ (Turner and Crawford 1995, [url removed, login to view]). To surmise, the â... most vexing strategic challenge is not how to obtain or sustain competitive advantageâ which has been the field of strategy's primary focusâbut, rather, how to keep finding new, unexpected ways to create valueâ (Zenger 2013, [url removed, login to view]).


Prahalad, C. K 2010. Best Practices Get You Only So Far. Harvard Business Review. April. p.32.

Prahalad, C.K. (2009), âVisible but not seen: the genius of Peter Druckerâ, paper presented at the 1st Global Peter Drucker Forum, Vienna, 19-20 November.

Turner. D. and Crawford. M. (1995). Managing current and future competitive performance: the role of competence. In: Hamel. G. and Heene. A. (1995). Competence Based Competition. London: Wiley.

Zenger. T. (2013). What is the theory of your firm? Harvard Business Review. June. pp. 73-78.

The report needs to be supported; using reliable data (i.e. theory is to be compared with practice). Research needs to go beyond the above cited papers.

Assignment Notes:

a) Referencing of published sources using APA 6th format

b) Be structured under the headings: tile page, executive summary, table of content, introduction, discussion, conclusion, recommendations, references/ bibliography, appendices;

c) Use Times Roman font size 12;

d) Have 1.5 spacing between lines;

e) Include page numbers in the bottom right corner;

f) Be no more than 2500 words;

g) Be written in clear English and free from spelling and grammatical errors;

h) Have a facing page: programme, class, module, name of lecturer, title of work, word count, due date

of work and name;

I will provide class notes, tutor notes, layout wanted and the marking criteria and as many books/slides for the classes as I can, but the relevant academic writer will need to do some research to and use a wide range of journals and articles and books.

Any writer applying must be able to guarantee an A grade on the work.

Habilidades: Educação & Aulas Particulares, Elaboração de relatórios, Research Writing, Redação técnica, Relato de Viagem

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