Academic Writing, case analysis for marketing class.

For each case analysis, you should include the following:


Who, what, where, when and how. (2 to 3 paragraphs)


Should be in the form of a question and not a statement

List Alternatives

Should answer the problem/opportunity. List at least three alternatives.

Analyze Alternatives

Each alternative should be analyzed with the pros and cons.


The best alternative should be selected based on supporting data.


Should address time, money and people. Must be realistic and feasible for the company in the case.

It's due Monday Nov 24th, 4 PM USA TIME.

Doesn't matter how many pages, but it's better if they r not less than 4 pages.

Habilidades: Research Writing

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