Academic Writing 5

online research and analysis of (NASA after challenger: restoring an image * Harvard business school) crisis

* were there warning signs of the crisis?

* did those in charge heed those warning signs? If not, why not?

* did the organization have a crisis plan in place? Was it followed?

*who did they choose as spokesperson? Was it or good choice and why or why not?

* what is your assessment of how the organization handled the crisis?

* who were the entity's key publics and how did they address them?

* what was the impact on the organization's reputation?

*did the entity learn from the crisis and what did they do differently?

Habilidades: Research Writing

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