Analyze the following case study, Flint, P. (2006). The Price/Value equation. Air Transport World, 43(12), 6-6. Retrieved from [url removed, login to view]
Answer the questions in an question format using terminology from the chapter.
1. What benefits do airline customers seek when they buy air travel tickets?
2. Based on the article and your own knowledge has Southwest done a better job than competitors of meeting the needs of air travelers?
3. How has Southwest executed value-based pricing?
To be considered for grading each student must complete the Case Study assignment with the following requirements:
1. Title Page with student's name and assignment number and title.
2. References using APA in-text citations
3. Written in essay format with at least three sections, a 150 word introduction, content, and wrap-up or summary, totally need 2 full pages for this assignment.