rent the runway -- 2

This is a group presentation write up, my part is question 2

the company we chose is "Rent the Runway", the online clothes and accessories renting e-business.

The writing format is Double-space, 12 Font size and 1" Margin, all i want just 2 pages

The content below is the project detail from my professor:

Group case presentations are employed to test your oral presentation skill. Your groups should demonstrate the ability to integrate the knowledge that we’ve learned across the whole course. Meanwhile, I would strongly encourage you to search for additional data/information through school library and other external sources for your group presentations. Therefore, I suggest your groups to get this out of the way early in the semester. Group presentations should be 20 minutes in length with another 10 minutes discussion and question period.

Here are the issues that I expect to be included in your group presentations

1. Brief overview of the company, key issues and problems involved

2. How will the industry (that the company is in) evolve in the next 5 to 10 years based on your prediction? What are the external opportunities/threats faced by the organization based on your prediction? Please use Porter’s five force framework and general macro-level environment analysis framework to justify your argument?

3. Identify companies’ strengths and weaknesses. Please use value chain analysis and resource-based view framework to justify your argument.

4. Analyze the company’s current business-level strategy or corporate-level strategy. Do you think it is a good one or bad one. Why?

5. Provide your recommendation for the future development of the organization given the opportunity/threat and strength/weakness you identified in 2 and 3.

Habilidades: Research Writing

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