Deadline: 2-3 days
Choose ONE brand from Interbrand’s Top 100 Global Brands 2012:
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You are a senior marketing consultant working for ‘Global Marketing Solutions plc.’ Your chosen global brand has commissioned you to produce a report that answers the following question:
1. Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets. Conclude by providing a 1 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. (50 marks)
Word Limit 750 words
Please use at least 10 references to answer the question above; the referencing should be in Harvard Referencing system.
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