Basfoods - Graphics

CREATIVE BRIEF Coles HUB Digital Screens – Basfoods 23 March | Atrium | 11am–2pm What We Need Three separate digital screen artworks: Royal Fields Stuffed Vine Leaves Royal Fields Popcorn Damla Lollies (include competition message) Each supplied as its own file. Specs • 1920 x 1080 pixels • Landscape • High-res PNG • Designed for large atrium screen display Must Use • Official Royal Fields logo (exact file supplied) • Real product packshots provided Do not recreate or alter logos. Do not generate new product images. Maintain correct proportions and spacing. Style Direction • Clean • Modern • Premium • Corporate appropriate • Minimal clutter • Strong typography • Balanced layout • Subtle humour, but professional This is Coles HQ — it must look polished and credible. Messaging Direction Keep copy short and strong. Examples: Vine Leaves GET STUFFED. The premium way. Popcorn LET’S GET POPPING. Damla Guess how many lollies in the tub. Win a full carton for your team. Goal When displayed on the HUB screen, the artwork should: • Feel premium • Represent Basfoods professionally • Attract attention without looking cheap • Encourage staff to walk over *Please see examples attached and product images & logos [login to view URL] RF Stuffed Vine Leaves [login to view URL] DAMLA ASSORTED FRUIT LOLLIES [login to view URL] ROYAL FIELDS POPPING CORN [login to view URL]

Project ID: 40269117