Minimalist Brand Identity Creation

I’m opening a new company that sits right at the intersection of advanced AI technology and human-centered psychological and contemplative work. Before I move on to building the website or publishing the digital guidebooks, I need a compelling brand identity that instantly communicates both sides of that bridge—intellectual sophistication and warm groundedness. The look and feel I’m after is minimalist, polished, and inspirational, yet it must never feel cold. Think clean lines and ample negative space balanced by subtle, earthy warmth. The overall mood should speak to rational minds while still inviting emotional connection. Scope of this first phase My immediate focus is branding. From you I need two concrete assets that will set the tone for everything that follows: • Logo design—primary, secondary, and monochrome versions suitable for print, web, and social profiles, delivered in AI, SVG, PDF, and PNG. • Brand style guide—color palette with HEX/RGB/CMYK codes, typography hierarchy, spacing rules, and clear usage examples so any designer or developer can keep future touchpoints consistent. Acceptance criteria 1. Logo must scale cleanly from 24 px favicon to large-format signage. 2. Palette should include no more than five core colors and demonstrate accessible contrast ratios. 3. Style guide is supplied as a well-structured PDF plus editable source (Figma, InDesign, or similar). 4. Two rounds of revisions are included after the first presentation to fine-tune warmth vs. minimalism. If this resonates, I’m ready to get started immediately and will follow up with the broader website and guidebook work once the brand foundation is in place.

ID do Projeto: 40337241