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I run an air-conditioning installation company servicing homes across Melbourne and the surrounding suburbs and I’m ready to hand the reins of our Facebook presence to a dedicated specialist who can feed our sales team with a steady stream of high-intent leads. The brief Our sole objective is lead generation, and location is the critical demographic lever. I need campaigns that rapidly put our split-system and ducted installs in front of homeowners within tightly defined radiuses around Melbourne. You’ll be working inside a fresh ad account, so everything—from pixel setup to targeting rules—will start from scratch. Creative & content You should feel at home in Canva, able to turn product photos, testimonials and seasonal offers into scroll-stopping ads that resonate with 25-34, 35-44, 45-54 and even 54-plus audiences. Beyond paid campaigns, I’d like you to spark organic interest by posting short, value-packed updates on our Facebook page and any other social channel you believe will amplify results. What I expect to receive • Complete ad account build-out in Facebook Ads Manager, including pixel, conversion events and custom audiences • A minimum of two evergreen lead-gen campaigns (one brand-focused, one offer-driven) plus room for quick-turn seasonal promos • Fresh creative sets each month—static, carousel and video variations—sized correctly for every placement • Weekly optimisation: bid adjustments, audience refinements, budget re-allocation and headline/ad copy tweaks to keep CPL low and volume high • Simple, digestible reports highlighting leads generated, cost per lead and next steps Our Ideal Candidate We have had some bad experiences in the past with offshore contractors. The biggest issue is over-promising and under-delivering. Everyone wants our business and will say just about anything to get ahead of the other guy and win the job, but then the reality sets in, and what get delivered is often far below expectations. We do not have money to waste on failed promises. It is important that you can do what you say you can do, and you don't make excuses for lack of performance. Another factor is the ad creative. Often overseas marketers do not have a good grasp about our local market and cultural differences that are important. Creative copy can often miss the mark and not generate appeal. Ideally, we would want someone local in Australia or at least someone with a lot of experience in our market and in this industry. Last but not least, we would be interested in working out a success-based arrangement based on some agreed measures and targets. Acceptance criteria 1. Continuity of current lead flow and volume must not be disrupted during the establishment of new campaign initiatives. 2. First qualified leads from new campaigns in our CRM within the initial seven days of launch 2. Cost per lead remains within the agreed target after the first optimisation cycle 3. All creative assets are delivered in editable Canva format 4. Ownership of all creative assets generated, including all editable canva files and associated images and objects is retained by our company. If you have a proven track record of moving the needle fast for local service businesses, let’s talk and get these ads live.
ID do Projeto: 40142279
24 propostas
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Ativo há 16 dias
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24 freelancers estão ofertando em média $20 AUD/hora for esse trabalho

As an experienced AdWords Expert for Ecommerce and Lead Generation, I am well-equipped to handle the unique challenges of your Melbourne HVAC Facebook Lead Campaign. My expertise in PPC campaigns, keyword research, and ROI optimization can streamline your current leads and skyrocket new lead flow without any disruptions. When it comes to creative content, my proficiency in Canva and social media marketing will ensure that your ads are engaging, conversion-driven, and resonate with different age groups as you've specified. I understand the value of organic interest and will be posting regular, relevant updates packed with value on your Facebook page, boosting your presence beyond paid campaigns. One of the many reasons you should choose me is my deep understanding of the SEO space which complements an effective Facebook ad campaign. From pixel setup to targeting rules, I am meticulous in building ad accounts and proficiently employ conversion events, custom audiences, and I provide simple yet comprehensive reports highlighting leads generated, all while working within your desired budget. By choosing me, you gain not only a dedicated specialist but also a proactive team member who stays up-to-date on trends to deliver maximum results. Rest assured, all creative assets will be delivered in editable Canva format while remaining owned by your
$25 AUD em 40 dias
7,3
7,3

Hello, My name is KAYA and I am your all-inclusive solution for digital marketing, particularly in social media management, leads, and sales. With a solid skillset including advertising, Canva expertise alongside efficient knowledge of channel optimization using Facebook Ads, I can engage with ease in targeting potential customers for your HVAC business across Melbourne and the surrounding suburbs. You outlined the need for campaigns that create an organic interest and that is exactly what I'll bring to the table - going beyond paid campaigns by posting short but impactful updates on Facebook and other social channels. My extensive social media skills including hashtag strategy, analytics insights and platform-specific tactics (Facebook, Instagram, Twitter, LinkedIn) equips me well to maximize the impact of each campaign. To summarize why you should choose me; it's simple - I have a proven track record of driving targeted traffic to local service businesses like yours quickly, effectively and proficiently. Invite me onboard to ensure efficient lead generation while strictly meeting your timeline and budget constraints. Let's convert our conversation into actionable results! Best Regards, Kaya
$25 AUD em 40 dias
5,9
5,9

Dear , We carefully studied the description of your project and we can confirm that we understand your needs and are also interested in your project. Our team has the necessary resources to start your project as soon as possible and complete it in a very short time. We are 25 years in this business and our technical specialists have strong experience in Internet Marketing, Facebook Marketing, Advertising, Leads, Creative Design, Social Media Marketing, Digital Marketing, Lead Generation, Canva, Facebook Ads and other technologies relevant to your project. Please, review our profile https://www.freelancer.com/u/tangramua where you can find detailed information about our company, our portfolio, and the client's recent reviews. Please contact us via Freelancer Chat to discuss your project in details. Best regards, Sales department Tangram Canada Inc.
$30 AUD em 5 dias
5,7
5,7

With a proven track record in lead generation for local service businesses, I excel in creating high-converting Facebook campaigns tailored to your target demographics. My expertise in Canva ensures engaging ad content, while my commitment to 24/7 support guarantees project success. Let's discuss how I can deliver qualified leads and drive your HVAC business growth effectively.
$15 AUD em 7 dias
3,5
3,5

Melbourne, Australia
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Membro desde nov. 4, 2025
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