AI-Led Insurance UX Experience

I want to replace the clunky, form-heavy quote journey that dominates business insurance with something that feels like a smart conversation. The brief is two-fold: first, craft a lightweight yet distinctive brand presence; second, translate that identity into an AI-guided, dialogue-driven product flow that helps owners and brokers share the right details up-front, understand their risk clearly, and advance toward a quote with confidence. Brand direction While a logo, colour palette and type choices will be needed, I care most about the overall UX voice and clarity—visual decisions should exist to serve the conversation, not distract from it. Clean, modern and professional is the target. Core product scope • Map the end-to-end user journey, including alternate broker paths. • Define key workflows and an interaction model where AI proactively gathers data, surfaces explanations and adjusts follow-up questions in real time (primary goal: collecting information efficiently). • Establish a modular screen architecture ready for hand-off to engineering. • Produce polished Figma files that can be user-tested and directly brief developers. Interactive essentials The experience must include: • Chatbot integration • Interactive question prompts • Dynamic data visualisation Deliverables 1. Simple brand identity guidelines (logo, colours, type, usage). 2. Journey maps, workflow diagrams and architecture notes. 3. High-fidelity Figma prototype covering core paths, chatbot flows and data-viz moments. 4. A brief, actionable hand-off document for developers and research participants. If this challenge excites you and you have a track record in conversational UX, AI-assisted flows and crisp interface design, let’s redefine how business insurance feels.

Project ID: 40442083