Amazon PPC Specialist for Niche Jewelry Brand

We are looking for an experienced Amazon PPC specialist who has worked with niche, intent-driven brands — not high-volume catalog products. Category: Meaningful gemstone jewelry (giftable, emotional positioning, not mass-market fashion jewelry) Marketplace: Amazon US Stage: Early growth (brand registered, campaigns active, but require restructuring) IMPORTANT: This is not a “set campaigns and optimize bids” role. We need someone who understands customer intent and can build a qualified traffic strategy. Our products are not impulse-buy, price-driven items. They are emotional, symbolic purchases. Therefore, PPC must focus on relevance and conversion quality, not traffic volume. Scope of Work: • Audit the current campaign structure • Identify irrelevant traffic sources and wasted spend • Rebuild campaign segmentation based on search intent • Develop a keyword isolation and harvesting system • Implement a strong negative keyword framework • Shift from discovery-heavy structure to qualified targeting • Lower CPC by improving relevance signals • Improve CVR through better query matching • Build a scalable structure for ranking specific themes (intent-based searches) We are NOT looking for: • Generic PPC management • Broad/auto-heavy traffic strategies • “Let the algorithm learn” approaches • One-size-fits-all structures used for commodity products We ARE looking for someone who can explain: • How they transition from discovery → qualification → scaling • How they identify buying-intent keywords vs browsing keywords • How they structure campaigns differently for niche brands Please include in your proposal: • A short explanation of your strategy for niche products • Example of a campaign structure you built for a non-commodity brand • Your approach to search term harvesting and negative logic • How you decide when to scale vs restrict traffic We prefer strategic thinkers over operators. This role may evolve into a long-term partnership if alignment is strong.

Project ID: 40250645