Em Andamento

website re-design

The client wants to re-design their entire website.

## Deliverables

This is the basic scope of the work:

**SITE OVERVIEW**

Goal

1. Get acquainted.

2. Useful tools: Calculations. Personal financial statement. Life insurance needs analysis

3. Convenient method for distributing information (incorporate tie-in with newsletter)

Measurable Objective Phone calls!

User-sought value: Primarily subject research: 20-30%

Active provider search: 70-80%

Manage products and relationship: 0%

**Components Needed:**

Home Page ______________________________________________________________________

Company ______________________________________________________________________

Principles/bios & photos ______________________________________________________________________

Product ______________________________________________________________________

Approach / USP ______________________________________________________________________

Contact ______________________________________________________________________

Free Information ______________________________________________________________________

Content for prospects:

Ideally, site would be bifurcated in some way, between prospects and influentials.

Content for influentials:

Or, perhaps there is simply a more sophisticated dimension to attract interest of these.

**Tone: **Casual, Business-like/professional , Innovative _________________________________________________________________

**Look:** Squared-away,Confident, _________________________________________________________________

** Feel:**Established, Dynamic _________________________________________________________________

**Color: **Earth-tones, Corporate tones _________________________________________________________________

**Components to leverage:**

Embossed maple leaf and TLG acronym.

Rust brown color as continuity element in overall color palette.

Photo-illustration progression representing life-of-business continuity.

Ideally, will need quick photo shoot, staff, doing what they do:

Michael Lyman: In conference with staff

Michael

** **

**Psychographic profile:

**

Thinking of your enterprise in the most holistic way possible, the sum of everything…

What Year, Make and Model of Car is it?

Scott: Year: 2005 Make: Jaguar Model: S-model 4-door

Michael: Year: 2007-2008 Make: Mercedes Model: E class

James: Year: 2007-2008 Make: Mercedes Model: S class

Now, thinking about your target audiences, what should it be to be successful?

Scott: Year: 2005 Make: Jaguar Model: S-model 4-door

Michael: Year: 2007-2008 Make: Mercedes Model: E class

James: Year: 2007-2008 Make: Mercedes Model: S class

Again, thinking about your company in the most holistic way, the sum of everything…

What label of men’s business suit is it? Then, what does it need to be for success?

Scott: Nordstroms Brook Brothers

Michael: Genauer Brothers Brooks Brothers/Botony 500

James: Nordstroms Brooks Brothers/Botony 500

Please also see the original website: [url removed, login to view]

Habilidades: Vale Tudo, Artes Visuais

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Acerca do Empregador:
( 18 comentários ) United States

ID do Projeto: #3040460

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flashedcoder

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