Shearers Ugg is the iconic brand name of Ugg Original Pty Ltd, an Australian ugg boot manufacturer for over a decade. Based in Sydney, the company began making sheepskin products in1988 before specialising in the manufacture of high quality ugg boots. Shearers Ugg has now become a well-recognized and highly desirable fashion product not only in Australia but also in Britain, Italy, Holland, Japan, China and South Korea. Ugg Original Pty Ltd’s international business strategy is still evolving with the company now considering setting up a manufacturing plant in Russia.
The company is seeking your assistance as a management consultant to advise them on the political, economic, socio-cultural, technological and legal environment (PESTL) of Russia.
You are required to:
1. write a concise, clear and well edited report of no more than 1,500 words outlining the external environment (PESTL) of Russia
2. conduct a SWOT analysis of the external environment (PESTL)
3. present recommendations based on the SWOT analysis
You are strongly encouraged to access the following documents that are uploaded in the ‘Assignment 1 Individual Report Folder’
a) Individual report structure
b) Hofstede cultural dimensions creat dirgram with sources from greet hofstede
c) Chicago 16th edition referencing guide