The purpose of magazines is to provide highly targeted readers to advertisers (2000 words double spaced) - repost

(2000 words double spaced)

Use this statement – a paraphrase of IPC magazines’recent report to Time Warner shareholders, to consider the double life of magazines: their existence as commercial vehicles (with some important exceptions); and their simultaneous performance of the vital social role of mediation.

Illustrate your discussion by reference to five or more magazines from various historical periods, i.e. you should use historical examples as well as present-day titles. Please make full use of the essays published onMagLab: magazines under analysis. We’ve written these essays because we think they will help you.

Marks will be awarded for:

Demonstrable engagement with historical, theoretical and professional aspects of the module

Clear line of argument, well-supported

Detailed knowledge

Critical understanding

Correct grammar and good writing

Suggested Structure and Sources for CW1 Essay

Intro: words to the effect….

•Maximising advertising revenue is one purpose of magazines but not the only purpose

•Magazines live a dual life: they exist as commercial vehicles, operating within an advertising-led business model.

•But they also perform a social role: we have normally needed magazines to mediate (address and partially resolve) the contradictions in our lives

•This essay will look at both aspects of the dual life of the magazine

Commercial purpose

•Initially: magazines originated as projection of ethical/philosophical values; Addison etc not in it for the money values

•Gradually becoming more business-like, from Edward Cave to Charles Dickens

•George Newnes: develops and consolidates the commercial business model

•The model continues (McKay, Centaur report, BRAD)

•In context of advertising recession and the advent of digital, this model has now been called into question

Social Role

•Mediation (enhanced): magazines addressing and partially, provisionally resolving paradox

•Offering readers a negotiated route through extremities (opposites) of their experience

•Different historical episodes in which various magazines performed this role in diverse ways

•Examples of magazines doing this today

•Many magazines now tending to perform banal mediation (mere intermediaries – magazines as muzak); but who needs a magazine which only does what its readers can do for themselves?

•How the two aspects of the dual life are sometimes comfortably co-exist, sometimes confront each other as opposites/enemie

Habilidades: Article Writing, Redação Criativa, Elaboração de relatórios, Research Writing, Redação técnica

Veja mais: purpose magazines, purpose magazine, writing statement of purpose, writing a statement of purpose, writing articles to magazines, writing a purpose statement, writing an argument, writing an analysis essay, words for academic essay, what is the purpose of writing, what is structure in writing, what is professional writing, what is good writing, what is a professional reference, what is analysis in writing, well written academic writing essays, well now magazine, values of report writing, use of writing, the writing life, the use of academic words, the-social life, the purpose of academic writing, the important of, purpose of writing

Acerca do Empregador:
( 144 comentários ) London, United Kingdom

ID do Projeto: #5092986

Concedido a:


Hi, I am a professional writer & have native team. I can handle your task. Don't worry about quality & deadline. Please give me chance to prove me. I am eagerly awaiting for your response. Thanks & best regards, MR.

$70 USD em 3 dias
(5 Comentários)

9 freelancers estão ofertando em média $111 para esse trabalho


Hey, Extremely interested! I have extensive experience in dissertation writing, report writing, research papers, academic writing and proofreading. I am currently working as an academic writer for a Canadian company. Mais

$123 USD in 5 dias
(797 Comentários)

Hi Farooq.. I can do this perfectly for you.. Can I do this for you? Please check my testimonials for my work.

$105 USD in 3 dias
(274 Comentários)

hello, am sure i can help you on your report. I guarantee to deliver quality and professional work. kindly assign, regards.

$105 USD in 3 dias
(31 Comentários)

Dear Customer, I hereby express my interest in working on your project. I am an established professional writer and have been in the writing industry since May 2009. I have delivered thousands of projects, both aca Mais

$100 USD in 4 dias
(22 Comentários)

Hello I have done many other works similar to this and Please let me allow you to assist in similar professional manner. If I'm given a chance I’ll send you detail of works that I have done before. I can deliver this Mais

$80 USD in 3 dias
(22 Comentários)

Greetings, here are the reasons to choose us for this project: 1) We are US-based professional academic writing agency with qualified writers (Masters/PhD) in various fields. 2) We proofread each paper and provide p Mais

$97 USD in 4 dias
(6 Comentários)

Dear sir I'm confident and honest to my work. I have experience for same work. I'm agree to your term and condition and able to start work from now. You can meet the accuracy as per your work requirement in time. Deta Mais

$166 USD in 10 dias
(2 Comentários)

Hi, I am an expert writer having written more than 500 academic papers. I can do a quality work with the deadline at reasonable cost.

$155 USD in 3 dias
(0 Comentários)