For more than 15 years, I was handling short/long-term marketing plans of a cigarette company which were submitted to the affiliate with head office located in USA. At another position, I was representing a Swiss based fertilizer supplier in Pakistan. For all these years, I was also looking-after market- research, desk-research market analysis, reports etc.
I attended a course on writing skills from University of Berkeley, California, USA
From academic point-of- view, a piece of writing should be well paragraphed and the sentences should be coherent and free from sloppy words. A clutter -free writing, avoiding unnecessary adverbs and adjectives, and use of powerful verbs can make it interesting for the reader. The writing should be supported by facts and figures and provide analogy where required.