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SEO Content Writer & Marketing Consultant / Coordinator

Job Summary

Core responsibilities include the following:

Implementing various elements of our content marketing strategy as instructed by Project Managers

Optimizing current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.)

Writing new SEO-friendly copy for pages on a client's website

Blog writing and posting

Press release writing (as well as other forms of PR--media pitches, articles, etc.)

Infographic creation and promotion

Slideshare creation

Video Transcriptions

Participating in client calls during campaign kick-off and as necessary thereafter

Researches industries, markets, demographics, trends, sales results, and other data related to our products or services

Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials

Creates detailed reports with research findings and analysis to inform marketing strategies

Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies

Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals

Helps come up with new product and service offerings to increase shares in new or existing markets

Qualifications

Content Writers must have demonstrated writing experience, professional and/or academic. They have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing.

Company Profile

Lightning Promotions is a Promotional company catering for the following products and services

Branded Promotional Apparel Polo Shirts, Singlets, Tees, Jackets etc

Custom Printed Banners & Signs Roller Banners, A-Frames (sandwich boards), Vinyl Banners, Vehicle Signage

Promotional Products Customized Pens, Drink Bottles, Bar runners, Mugs, Keyrings

Business cards, Flyers etc.

We currently produce little to no online marketing and were previously contract based. Our team is now looking to expand online.

Here is a competing company's website. This company is an industry leading Promotional company that we strive to complete with. Please see their social media presence, website etc to gauge an understanding of content and workload required

[login to view URL]

Job Type: Contract $400 a month

We currently have the following team members:

Website developer

Video creators editors We are only initiating work with them now.

Someone who can provide the voice over for videos

A graphics design team. requiring specific instructions to create designs. This team is better suited for interprint print production. We are looking for a more creative designer.

Currently sourcing:

Content Writer & SEO Brand Strategist

Someone capable of

Panning, Managing & Coordinating our marketing endeavors.

Generating the appropriate backlinks required for SEO.

Creating and managing advertisements.

Collating and managing customer trends and planning our paid advertising accordingly. We plan to advertise on Facebook. Instagram, Youtube & Google Ads & Google Merchant.

Do you have experience with is type of work?

Habilidades: Article Writing, Redação de Conteúdo, Redação Publicitária, Marketing, SEO

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Acerca do Empregador:
( 0 comentários ) Reservoir, Australia

ID do Projeto: #18440180

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