Elon Musk and Tim Cook
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Tim Cook, the CEO of Apple, is well regarded for his strong communication skills, which were on full show last week when he handled Elon Musk's barrage of criticisms of the company. With the proviso that there's one problem he hasn't yet fixed, a new Financial Times piece published this weekend provides a deeper look at how former Apple executives assess Cook's abilities.
When it comes to the relationship between Elon Musk and Apple, the past week has been a frenzy. The new Twitter owner quickly fired off a string of tweets to start te week, accusing Apple and Tim Cook of stopping their Twitter advertising spending and insinuating that they "hate free speech."
It served as PR for Apple.