Write a 500-700 word memo, not counting exhibits and works cited. (Papers that go over 700 words will be penalized.) Make sure to put the word count at the end of your text. Remember, exhibits and works cited do NOT count for your word count. (Word lets you select the text you want to count.)
Pretend that you work for Director Prudence Kahneman-Thaler of the Consumer Protection Agency. She is looking into the sales practices of aggressive websites, such as art.com. Go to [login to view URL] and explore their sales strategy. You should actually put something in a cart and begin the checkout process.
Note: whatever painting you select will probably start showing up in your online advertising stream for a few weeks, so pick something you like ☺.
Despite her name, Director Kahneman-Thaler knows nothing about behavioral economics. Write a memo to your boss that does the following:
1) Explain the basics of prospect theory to Director Kahneman-Thaler.
2) Explain how [login to view URL] is exploiting prospect theory in its sales techniques.
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Write a 500-700 word memo, not counting exhibits and works cited. (Papers that go over 700 words will be penalized.) Make sure to put the word count at the end of your text. Remember, exhibits and ... Read More
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