• Article’s Objective: Initially is educational
• Article’s Target Market: Business owners in BC over the age of 50 who have successful businesses doing in excess of $5m / year revenue. For the most part they will be single owners in some cases there may be partnerships or multiple shareholders in the business
• Article’s Key Message: is to inform them of the lack of activity in the market place from several different perspectives
• Article Distribution: initially will be through linkedin and an update on our website. We may also choose to distribute it through some of our strategic alliance partners. At this point there is no intention to put this in print media however that may be an ongoing engagement for us.
• Article Length: 700 – 800 words
• More information on Article: Most business owners are passive when it comes to planning the exit out of their businesses. We intend to develop a series of educational articles to help them understand the dynamics and drivers behind their lack of action and activity in this market.
Please send in your resume along with examples of your work (articles / content) for financial services industry.