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Project Overview: We need a social media branding expert to completely overhaul the LinkedIn, Facebook, and WhatsApp Business profiles for BMS Education ([[login to view URL]]([login to view URL])), a premier B2B STEM equipment supplier in South Africa. In addition to the company pages, you will also optimize the personal LinkedIn profile of our Director to position them as an industry authority in the education procurement space. Scope of Work: 1. LinkedIn Optimization (Company + Director Profile) Design: Create professional, high-resolution background banners for both the Company Page and the Director's personal page featuring our branding and tagline. Copywriting (Company): Update the Company "About" section and Headline using our provided Brand Messaging Framework. Copywriting (Director): Rewrite the Director’s LinkedIn Summary to read like a B2B thought-leader (focusing on how we solve procurement pain points for schools). Set up the "Featured" section to link to our lead magnets. 2. Facebook Page Optimization Design: Create a mobile-optimized Cover Photo highlighting our curriculum-aligned STEM kits and contact info. Setup: Optimize the "About" tab, update the mission statement with our new messaging, configure the Primary CTA button to link to our WhatsApp pipeline, and ensure automated Messenger replies are set up. 3. WhatsApp Business Setup (New) Profile Setup: Optimize the WhatsApp Business profile with our logo, business hours, website link, and core promise description. Catalog Creation: Upload our top 5–10 core product categories into the WhatsApp Catalog with images, short descriptions, and links back to our WooCommerce store. Automated Messaging: Write and configure a professional Greeting Message and Away Message. Quick Replies: Draft 5 "Quick Replies" (shortcuts) for our sales team to use for common inquiries (e.g., requesting a quote, asking for a catalogue, shipping times). 4. Technical Setup Verify/link our website to the social profiles. Provide a standardized UTM link template we can use for future automated posts to track traffic into our CRM (ActiveCampaign). Please build a standard UTM structure separating the sources so we can track exactly which platform is driving the quote requests (e.g., Source: LinkedIn vs. Source: Facebook vs. Source: WhatsApp). We will provide our CRM taxonomy document upon kickoff to ensure the UTMs match our CRM tags. What We Will Provide You (Client Deliverables): The Brand Framework: A document containing our exact target audience pain points, our new "Core Promise," and the narrative text to use. Brand Assets: High-res company logos, brand color hex codes, and product photos. Access: Admin access to the LinkedIn Company Page and Facebook Page. (For WhatsApp, you will provide the text/images, and we will input them on our phone, or we can screen-share). 5. Payment & Milestone Structure Payments are strictly milestone-based via Freelancer escrow and released upon approval of the live profiles: - Milestone 1 (50%) — LinkedIn & FB Design & Copy: Released upon the successful design of all banners and the complete, live updating of the BMS Education Company LinkedIn and Facebook pages. - Milestone 2 (50%) — WhatsApp Setup, Director Profile & Handover: Released upon the complete optimization of the Director's personal LinkedIn profile, delivery of the WhatsApp catalog/quick replies assets, and delivery of the UTM tracking template. To Apply, Please Provide: -Links to 2 or 3 LinkedIn Company Pages or Executive Profiles you have optimized. -Confirmation that you can design the custom banners (using Canva, Photoshop, etc.) and understand, WhatsApp Business features. -Your fixed-price quote and estimated timeline for completion. Main Goals: Our primary goal is to transform our social platforms into a premium B2B lead generation funnel. We are about to launch a high-volume automated content strategy (industry news and YouTube videos), and these profiles must serve as a high-converting, professional "storefront" when that traffic lands. We want to position BMS Education as the ultimate "single-source" procurement solution for schools, and position our Director as an industry thought leader. Specific Platforms: LinkedIn (BMS Education Company Page) LinkedIn (Director's Personal Profile) Facebook (Company Page) WhatsApp Business Expected Deliverables: 1. Visual Branding (Graphic Design): Design high-resolution, matching header/banner images for the Facebook page, LinkedIn company page, and LinkedIn personal profile. These must incorporate our brand colors and core value proposition. 2. Profile Copywriting & SEO: Rewrite the "About" sections, taglines, and bios for both LinkedIn profiles and the Facebook page. The copy must focus on our target audience's pain points (school procurement friction, curriculum alignment) rather than just listing products. We will provide our core messaging document as a guide. 3. WhatsApp Business Optimization: Set up a professional WhatsApp Business profile, including business hours, website links, a branded catalog (featuring 7 product categories), and automated away/greeting messages. For the WhatsApp Business Catalog, please set up the following 7 categories as 'Items'. CAPS-Aligned Science Kits Robotics, Coding & IoT Cambridge & IEB Advanced Apparatus Primary School Math & Foundation STEM Lab Consumables & Chemicals Complete Lab Furniture & Fit-Outs Microscopes & Digital Optics Important setup rule: Do not list individual products or prices. Use a high-quality lifestyle/product collage image for each category. The description for each item should briefly explain our offering and end with a Call to Action: 'Message us with your requirements or curriculum needs for a customized, frictionless quote. 4. Physical Box Insert Design (Bonus task): Design a simple, double-sided A5 flyer (print-ready PDF). One side will be a branded packing slip holder, and the other side will feature a QR code (which we will provide) driving teachers to download gated resources. Social media profiles: Use one consistent visual template as we are a company, consistency required for brand value. However, slight changes here and there emphasising the social media channels, could be discussed.
Project ID: 40702758
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BMS Education needs its LinkedIn, Facebook, and WhatsApp presence to feel like one polished B2B brand, especially if the Director is also being positioned as a voice in education procurement. When that message is inconsistent, prospects click around but don’t convert with confidence, so the fix has to combine design, copy, and buyer-focused structure. I can design the custom banners, rewrite the company/director copy in a stronger thought-leadership tone, optimize the Facebook CTA and messaging flow, and prepare the WhatsApp Business catalog and quick replies properly. I’ve done similar profile optimization work where the result needed to look professional on desktop and mobile while still being practical for the sales team to use day to day. A small extra I’d keep in mind is making the wording consistent across all three channels so your brand promise feels the same everywhere. - Is your WooCommerce store already using the exact category pages you want linked from WhatsApp? - Should the Director’s LinkedIn voice sound more founder-led and personal, or more corporate and authority-driven? - Do you want the UTM template built around one standard source/medium structure for LinkedIn, Facebook, and WhatsApp separately?
$170 USD in 7 days
7.5
7.5
41 freelancers are bidding on average $141 USD for this job

Your current need is less about “setting up profiles” and more about making BMS Education look credible and consistent across every touchpoint a school buyer sees. For a B2B STEM supplier, weak positioning on LinkedIn or WhatsApp usually costs trust before a conversation even starts, so I’d approach this as a branding + conversion cleanup, not just profile edits. I can handle the full scope here: custom LinkedIn/Facebook banner design, company-page and director-profile copy refinement, WhatsApp Business optimization, catalog asset preparation, and CTA/messaging setup. I’ve worked on business profiles where the real goal was to present the company and leadership in a more authoritative, procurement-friendly way rather than sounding generic. I can also structure the handover cleanly so your team can reuse the messaging and UTM format going forward. - Will you be sharing the Brand Messaging Framework as final copy guidance, or should I refine it into platform-specific language? - For the 5–10 WhatsApp catalog items, are these product categories only, or should they be framed as solution bundles for schools? - Do you already have the lead magnets selected for the Director’s LinkedIn Featured section?
$180 USD in 7 days
10.0
10.0

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
$60 USD in 3 days
7.7
7.7

Hi, The main trap in B2B educational branding is letting the Director's personal LinkedIn profile sound like a resume instead of addressing procurement pain points for schools. I will translate your brand framework into a high-converting Director summary, mobile-optimized Facebook cover art highlighting your STEM kits, and a structured WhatsApp Business catalog linked to your WooCommerce store. My fixed price for the complete scope is $74, delivered in 1 day across your two escrow milestones. Shall we start with Milestone 1 so I can review your brand assets and begin the banners today?
$74 USD in 1 day
6.5
6.5

Hey there! I can turn BMS Education’s LinkedIn, Facebook and WhatsApp presence into a consistent B2B STEM brand built around procurement pain points and lead generation. I’ll align design, messaging and tracking across every profile. Here's how I'll handle it: * Design branded LinkedIn/Facebook banners + optimise company copy * Position the Director as a B2B education-procurement thought leader * Build WhatsApp catalog, greeting/away messages & 5 sales quick replies * Link profiles, configure CTAs & provide UTM tracking template Our 62-person team has 9+ years’ experience. Can you share the Brand Messaging Framework so the copy matches it precisely?
$140 USD in 7 days
5.9
5.9

Hey there! I am ready to help you with B2B Social Media Profile (LinkedIn, FB) & WhatsApp Business Optimization, as per your requirements. I’m a Senior Marketing Manager with solid experience in Graphic Design, Copywriting, Facebook Marketing, Branding, Digital Marketing, Social Media Management, Content Strategy, B2B Marketing. ✨ Let’s elevate your online presence! ✨ I’m happy to share more about myself and the value I can bring to your project. Let’s hop on for a quick discussion! Best, Kiran Shaikh
$50 USD in 3 days
6.3
6.3

The main challenge here is making BMS Education look established and easy to trust across platforms that buyers actually check before reaching out. For a STEM supplier selling into schools, the wording and visual consistency matter just as much as the setup itself, so I’d focus on sharpening the message first and then applying it properly across LinkedIn, Facebook, and WhatsApp. I can take care of the custom cover graphics, About/summary rewrites, CTA and Messenger setup, WhatsApp Business profile content, greeting/away messages, quick replies, and the catalog asset preparation for your team. This is the kind of work where small details make a big difference—especially on LinkedIn, where the company page and Director profile need to support each other instead of feeling disconnected. I’d also make sure the final assets are easy for your team to reuse after handover. - Will you provide the product images in ready-to-use dimensions, or should I format them for the WhatsApp catalog as part of the job? - For the Facebook auto replies, do you want a simple acknowledgment flow or a message that pushes users directly toward WhatsApp? - Are there 2–3 core procurement pain points you want emphasized most strongly in the Director summary?
$150 USD in 7 days
5.9
5.9

BMS Education is seeking to optimize their social media presence on LinkedIn, Facebook, and WhatsApp Business to enhance brand visibility and position their Director as an industry authority. The goal is to streamline these profiles to attract more engagement and effectively represent their offerings. An expert analysis indicates that the existing profiles may lack cohesive branding and optimized messaging to effectively showcase the company's solutions in procurement for educational institutions. Optimizing these profiles will align their messaging with their target audience's pain points and enhance their online authority. The implementation plan would include: 1. Creating tailored high-resolution banners for LinkedIn and Facebook. 2. Updating the copy on both platforms according to the provided Brand Messaging Framework. 3. Setting up the WhatsApp Business profile with all necessary features. What specific metrics or key performance indicators are you looking to achieve through these optimizations? Please let me know if you would like to discuss this further.
$250 USD in 5 days
5.5
5.5

I can revamp BMS Education's LinkedIn, Facebook, and WhatsApp profiles to position them as an industry leader in STEM equipment supply. I have optimized LinkedIn profiles for B2B companies, increasing engagement by 30% within a month. Interested in having a chat on how I can elevate BMS Education's social media presence? Thanks, Faiz Social Media Marketing Strategist
$140 USD in 3 days
5.4
5.4

With my 3 years of experience as a Graphic Designer and Branding expert, I've had the privilege of working on various LinkedIn Profiles and Company pages similar to what you require for BMS Education. My expertise includes creation professional, high-resolution background banners, copy- writing that gives life to brands' messaging, and configurating accounts to have an optimum performance. This aligns with your need for LinkedIn Page designs, updates on "About" sections, and adding a touch of thought leadership to the summary. Using our strong Brand Framework that highlights your unique selling points as a B2B supplier in the educational space, I can revamp your LinkedIn pages to be engaging and authoritative. In relation to the design work needed for your Facebook page, I am experienced in creating mobile-optimized Cover Photos that communicate brand values while showcasing products effectively. My knowledge covers optimizing the "About" tab, setting effective CTA buttons targeting possible consumers courteously enough. In conjunction with designing WhatsApp Business profiles optimally showcasing a business's information like yours, I've acquired valuable skills in quick replies configuration helpful in efficientenquiries byclients.
$100 USD in 3 days
5.1
5.1

This needs more than clean visuals. It has to make BMS Education look like a trusted B2B authority across LinkedIn, Facebook, and WhatsApp, while keeping the messaging consistent for school procurement buyers. I’ll shape the company pages, the Director’s profile, and the WhatsApp Business setup around your Brand Messaging Framework so everything feels aligned, from the LinkedIn banner to the WhatsApp catalog. I’ll write the profile copy, build the featured links and quick replies, and carry the same polished, high-trust tone through the Facebook cover and automated replies. - I can create the custom banners and handle the profile optimization setup. - I understand WhatsApp Business features, including catalog, greeting, and away messages. - You can review my previous work here: https://www.freelancer.com/u/mqazi1000 If you’d like, I can start by tightening the LinkedIn company headline and Director summary first.
$60 USD in 2 days
5.0
5.0

Hey! We can create a consistent, professional brand presence across LinkedIn, Facebook, and WhatsApp while positioning the Director as a credible education-procurement authority. We’re a team of 62 professionals with over 9 years of experience in branding, social media, design, copywriting, and lead generation. Here's how we can help: Design high-resolution LinkedIn company/Director banners and a mobile-optimized Facebook cover aligned with your brand Rewrite LinkedIn and Facebook copy around your provided brand framework and B2B procurement pain points Optimize the Director’s LinkedIn profile, Featured section, and lead-magnet positioning Set up WhatsApp Business profile, 5–10 product categories, Greeting/Away messages, and 5 sales Quick Replies Connect and verify website/social profiles and create a standardized UTM tracking template for ActiveCampaign Ensure all profiles are consistent, professional, mobile-friendly, and ready for lead generation Fixed price: $500 | Timeline: 10 days. We can work with Canva/Photoshop and provide the complete WhatsApp assets if you prefer to handle the phone-side setup. Could you share the existing LinkedIn/Facebook profiles and confirm whether the brand framework and product images are ready?
$140 USD in 7 days
4.6
4.6

I will overhaul your BMS Education LinkedIn, Facebook, and WhatsApp Business profiles to boost B2B engagement. I will implement a content planning strategy tailored to your STEM equipment offerings and set up standardized campaign reporting to track lead conversions. My approach ensures your brand voice is consistent across all platforms. Shall we discuss your target audience?
$30 USD in 7 days
3.5
3.5

Hello, With 5 years of experience in Graphic Design, Facebook Marketing, Branding, and Social Media Management, I specialize in creating impactful visuals and data-driven strategies. I have thoroughly reviewed your project requirements for overhauling the LinkedIn, Facebook, and WhatsApp Business profiles for BMS Education. I am confident in providing a professional solution that aligns with your brand messaging framework and positions the Director as an industry authority in education procurement. My expertise in Social Media Marketing, Logo & Graphic Design, and Website Design will ensure a strong online presence for BMS Education. You can view examples of my work in my portfolio: https://www.freelancer.com/u/shyle98 I am committed to maintaining effective communication throughout the project and am eager to collaborate with you. I look forward to hearing from you soon. Best regards, Shyle A
$80 USD in 7 days
3.3
3.3

With extensive experience in social media branding and optimization, I understand the importance of creating a strong online presence for BMS Education. I will revamp the LinkedIn, Facebook, and WhatsApp Business profiles, focusing on design, copywriting, and technical setup to position the company as an industry authority in the education procurement sector. I will create professional banners, update the "About" sections, and configure the primary CTA buttons to drive engagement. Additionally, I will optimize the WhatsApp Business profile, set up the catalog, and create automated messaging for efficient customer communication. Do you have specific branding guidelines or preferences that you would like me to incorporate into the profiles? https://www.freelancer.com/u/alphatechca Regards, Sahar H.
$100 USD in 1 day
3.5
3.5

Hi, professional banners: high-resolution LinkedIn backgrounds for the Company Page and the Director’s profile, plus a mobile-optimized Facebook cover highlighting curriculum-aligned STEM kits and a contact CTA. I will rewrite the Company About and the Director's LinkedIn summary in a B2B procurement voice, prepare WhatsApp Business catalog image assets and concise quick-reply texts, and deliver a standardized UTM template for ActiveCampaign. I look forward to helping position BMS as a procurement authority in the education sector. Relevant banner and branding samples are on my profile: https://www.freelancer.com/u/MariyamNasir12
$180 USD in 7 days
0.4
0.4

Hi there, I’ve reviewed your project and I’m confident I can handle this smoothly and professionally. I can take care of your project and deliver exactly what you’re aiming for. For the B2B Social Media Profile and WhatsApp Business Optimization project for BMS Education, I will revamp the LinkedIn, Facebook, and WhatsApp Business profiles to enhance your online presence. I will create professional banners, update the company and director profiles, optimize the Facebook page, set up WhatsApp Business, and ensure technical setup for seamless integration. Rest assured, I will align my work with your goals, provide properly formatted final files, offer revisions as needed, maintain clear communication, and ensure timely delivery throughout the project. I look forward to the opportunity to collaborate on this project. Please feel free to share further details or move forward with the next steps. Best regards, Ameema Video Editing Specialist
$30 USD in 7 days
0.0
0.0

Hello, I have carefully reviewed the project requirements for the B2B social media profile optimization for BMS Education. I am confident in my ability to overhaul the LinkedIn, Facebook, and WhatsApp Business profiles to position the company as an industry authority in the education procurement space. I will create professional banners for the Company and Director's LinkedIn profiles, optimize the Facebook page with a mobile-friendly cover photo, and set up the WhatsApp Business profile with catalog creation and automated messaging. Additionally, I will ensure technical setup by verifying and linking the website to the social profiles. I would like to discuss the project further in chat to provide a detailed plan for implementation. Best regards, Nimra H.
$140 USD in 3 days
0.0
0.0

Hi, I’d love to help transform BMS Education’s social media presence into a professional and consistent B2B brand. I can design clean, high-resolution LinkedIn and Facebook banners, optimize the company and Director profiles, and create engaging, conversion-focused copy. I can also prepare WhatsApp Business catalog content, quick replies, greeting/away messages, and a clear UTM tracking template. I’m comfortable with Canva/Photoshop and understand the importance of keeping branding consistent across all platforms. I can work closely with your brand framework and assets and deliver everything within the agreed milestones and timeline.
$50 USD in 1 day
0.0
0.0

Hi there, I would love to help you take your idea from concept to a professional, fully functional product. Every detail matters — from designing a clean and engaging user experience to ensuring everything runs smoothly, performs reliably, and scales seamlessly as your project grows. I have extensive experience optimizing social media profiles, particularly for B2B companies. I can create high-resolution banners and compelling copy for both LinkedIn and Facebook, ensuring your branding shines. Additionally, I’ll optimize your Director's profile to establish their authority in the education procurement space. For WhatsApp Business, I’ll ensure a professional setup, including catalogs and automated messaging, to streamline your customer interactions. My goal is to exceed your expectations and leave you confident in your new profiles. I look forward to discussing your vision further. Kind regards, pieterv8
$200 USD in 7 days
0.0
0.0

Your social profiles should work like a B2B sales asset and not just look professional. For BMS Education, I’d position LinkedIn, Facebook and WhatsApp around one clear message: helping schools make better STEM procurement decisions. I can handle the complete setup, including: • LinkedIn Company + Director profile optimization • Custom branded LinkedIn & Facebook banners • B2B-focused About, headline and thought-leadership copy • Featured section and lead-magnet setup • Facebook CTA → WhatsApp pipeline + Messenger replies • WhatsApp Business profile, 5–10 product categories/catalog content • Greeting, Away messages & 5 sales Quick Replies • Social/website linking and UTM template for ActiveCampaign I’ll keep the messaging consistent across every channel so prospects immediately understand what BMS Education offers and how to enquire. Relevant B2B/website work can be shared on request. Fixed Price: $150 Timeline: 5–7 days Queries: 1. Will the Brand Messaging Framework be provided before copywriting? 2. Will you provide the product images/categories for the WhatsApp catalog? 3. Should the Director profile target school procurement decision-makers specifically?
$150 USD in 7 days
0.0
0.0

Cape Town, South Africa
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Member since Aug 13, 2020
$250-750 USD
$250-750 USD
₹37500-75000 INR
₹1500-12500 INR
₹100-200 INR / hour
₹600-1500 INR
₹12500-37500 INR
$30-250 AUD
₹12500-37500 INR
$250-750 USD
$250-750 USD
£10-20 GBP
₹600-1500 INR
$15-25 AUD / hour
₹600-5000 INR
$15-25 USD / hour
$30-250 USD
£250-750 GBP
₹1500-12500 INR
$30-250 NZD
$10-30 USD
₹37500-75000 INR