Petony Studios is made up of film industry professionals that have created a number of award-winning animated films and still work for both online and offline distribution.
We put a strong emphasis on innovative narrative and high quality, due to a well-versed crew and cutting-edge technology.
We specialise in 3D animation and filmmaking and are venturing the entertainment industry along with Web 3.0
We are seeking an exceptional Director of Web 3.0 Marketing who will work across branding and licensing partnership negotiation, marketing strategy, social and web analytics, digital strategy, film/3D animation development and production, and venture capital deal sourcing and evaluation.
This is a broad spectrum and hands-on role with a large business impact, which includes managing go-to-market strategy, marketing channels, corporate and product positioning, branding, market research, user research, community management, creator relations, PR, partnerships and business development, user acquisition, and customer service. As a member of our Executive team reporting directly to the CEO, the CMO is responsible for the company’s marketing strategy and growth
Collaborate with the full Executive team to develop and achieve the Company’s vision of the Metaverse and film industry
Design and lead the marketing strategy and direct the execution of all marketing activities to achieve Petony’s business targets and to drive awareness, traffic, adoption, and revenues
Design and execute marketing strategy and campaigns leveraging audience and network aggregation with key target audiences
Build, lead and grow a high-performing marketing organization that is exceptional at executing initiatives, communicating, and collaborating
Design brand positioning, value proposition, and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
Identify value proposition, product positioning, and key messages, and write creative briefs to ensure the production of best-in-class creatives
Manage PR and Communications with the media and the Petony community to develop and solidify corporate and product positioning
Create and direct market, competitive, and user research
Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
Contribute to the overall growth of the company
Create and present the annual marketing plan and strategy
3+ years of work experience in a CMO role
Knowledge or experience in and/or Cryptocurrency/Blockchain
Excellent organizational and time management skills
Good communication and interpersonal skills
Excellent presentation skills. Additional marketing certifications are a plus but not obligatory
Experience in designing and executing marketing campaigns for blockchain projects
Comfort in working with a small team in a very fast-paced environment
Motivated, self-starter attitude that is able to adapt and thrive in ambiguity
A strong relationship with the key players and thought leaders within the blockchain space (IMPORTANT)
Apply today, if you want to become part of our young and dynamic team where you will be able to actively shape a fast-growing company in a highly developing and entertaining sector.