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I need a focused, metric-driven PPC specialist to design, launch, and refine a campaign whose single purpose is to generate qualified B2B leads. Google Ads will be our core platform, and once winning keywords and ad groups prove themselves there, I’d like to replicate the strategy on Bing Ads to widen reach while keeping acquisition costs under control. What I’ll hand over to you: • Access to my Google Ads and Bing Ads accounts • Target industries and buyer personas • Existing landing pages and tracking pixels What I expect back: • A keyword and negative-keyword plan tailored for lead generation • Compelling ad copy and extensions built for high CTR and form-fill intent • Conversion-tracking set-up (Google Tag Manager or equivalent) so every call, form, or download is attributed correctly • Ongoing bid and audience optimisations with a short weekly summary highlighting CPL, impression share, and any A/B test results All work must abide by each platform’s policies and use best-practice techniques for B2B campaigns. Preference for freelancers with experience working with B2B lawyers. If you’re confident in your ability to deliver a steady stream of high-quality leads and can demonstrate this with past results, I’m ready to get started right away.
Project ID: 40525944
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38 freelancers are bidding on average $832 USD for this job

Hello, I would love to help build and scale a B2B lead generation campaign that focuses on what matters most: generating qualified leads at a sustainable cost. I have extensive experience managing Google Ads, Microsoft Ads (Bing), GTM, GA4, conversion tracking, and lead generation campaigns for professional service businesses, including legal and B2B sectors. My approach starts with detailed keyword research, competitor analysis, audience targeting, and a comprehensive negative keyword strategy to eliminate wasted spend and improve lead quality. I will structure campaigns around high-intent search terms, create compelling ad copy and extensions, and ensure every form submission, phone call, and key action is accurately tracked through Google Tag Manager and analytics platforms. Once profitable campaigns and keyword groups are identified in Google Ads, I can replicate and optimize the strategy within Microsoft Ads to expand reach while maintaining efficiency. Continuous optimization will focus on improving CTR, conversion rate, impression share, CPL, and overall lead quality through ongoing testing of ads, audiences, landing pages, and bidding strategies. My goal is not simply to generate traffic but to build a predictable lead generation system that supports long-term business growth. I would be happy to discuss your target industries, current campaigns, and lead generation goals. Best regards, Saud
$750 USD in 15 days
7.9
7.9

Hi there! ✔️ I understand you're aiming to generate qualified B2B leads through a well-optimized PPC campaign. We've managed $10M+ in ad spend across e-commerce, SaaS, and local-business accounts, focusing on CPA and ROAS optimization. To approach your campaign, I would conduct creative split-tests to identify the most compelling ad copy and extensions that drive high CTR and form-fill intent. This ensures we maximize engagement and lead generation on both Google and Bing Ads while maintaining cost efficiency. A couple of quick questions: 1. What is your current monthly ad spend across Google and Bing Ads? 2. Are we optimizing for a specific conversion event, such as a lead form submission or call? Happy to share a quick audit of your current campaigns — message me! Please let me know your thoughts. Looking forward, Roman
$1,350 USD in 4 days
7.0
7.0

Hi, We can help you build and manage a results-driven B2B lead generation campaign across Google Ads and Bing Ads. At Antops Technologies, our team has extensive experience running PPC campaigns focused on generating qualified leads while maintaining a cost-effective CPL. Our approach includes: • Detailed keyword research and negative keyword planning • High-converting ad copy, extensions, and audience targeting • Google Tag Manager setup with accurate conversion tracking for forms, calls, and downloads • Landing page review and optimization recommendations to improve conversion rates • Continuous bid management, search term analysis, and audience refinement • A/B testing of ads and campaign elements to improve performance • Weekly performance reports covering CPL, conversions, impression share, CTR, and optimization actions We have successfully managed Google Ads campaigns across multiple B2B industries and understand how to scale lead generation while maintaining lead quality and maximizing ROI. We would be happy to discuss your target industries, buyer personas, campaign goals, and expected lead volume in Freelancer chat. Thanks & Regards, Antops Technologies
$750 USD in 30 days
5.3
5.3

Quick question: What is your monthly ad budget, and which industries, locations, and legal services are your highest priorities for lead generation? I have 7+ years of experience managing Google Ads, Microsoft Ads (Bing), GTM, GA4, and B2B lead generation campaigns. I can build a complete PPC strategy focused on generating qualified leads through high-intent keyword targeting, negative keyword management, compelling ad copy, conversion tracking, and landing page optimization. My approach starts with Google Ads to identify winning keywords and audiences, then scales successful campaigns into Bing Ads to increase reach while maintaining cost efficiency. I provide weekly reporting on CPL, conversion rates, impression share, search term insights, and optimization actions to ensure continuous improvement. Let's discuss your target audience and lead generation goals. Thank you, Jojo.
$1,125 USD in 7 days
5.2
5.2

Hey there !! I can take full operational ownership of your B2B search advertising budget, deploying an aggressive lead-capture framework across Google and Bing Ads to deliver high-intent corporate form fills within your exact timeline. My B2B PPC Performance & Search Authority Blueprint: Airtight Tracking Loops: Auditing landing pages and configuring precise conversion pipelines via Google Tag Manager to flawlessly attribute every phone call, form fill, and download from day one. Hyper-Targeted Architecture: Engineering deep legal search query matrices and bulletproof negative-keyword silos to filter out retail consumer queries, isolating premium corporate clients and decision-makers. Direct-Response Assets: Developing high-CTR ad copy and asset extensions tailored for legal intent, while orchestrating cross-platform campaign replications on Bing Ads to expand market share safely. Daily Optimization: Modifying bids, maintaining high target impression shares, running automated A/B copy tests, and delivering weekly summaries highlighting CPL reductions and conversion velocity. I am ready to accept your exact timeline today. Let's link up to sync account access and start scaling your B2B lead engine immediately. Warm regards, Rajat Pathania
$750 USD in 30 days
4.8
4.8

I looked at your B2B lead-gen PPC requirements and see you need a Google Ads campaign with a keyword plan, high-CTR ad copy, conversion tracking via GTM, and ongoing bid optimizations, then replicated on Bing Ads once winning keywords are identified. I have managed B2B lawyer campaigns with form-fill conversions and CPL optimization. The deliverables include a targeted keyword and negative-keyword plan, compelling ad copy and extensions, conversion tracking setup for calls and forms, weekly reports covering CPL and impression share, and a Bing Ads expansion strategy based on Google performance. The project will be completed in 5 work days at a total cost of 1000 USD. Do you have existing target industries and buyer personas documented, or should I refine these based on keyword research? Should the landing pages be optimized as part of the campaign, or are they already conversion-ready? Let me know your answers. I can start right away.
$1,000 USD in 5 days
3.1
3.1

Hello, I have carefully reviewed your requirements, and it would be an honor to work with you on your B2B PPC lead generation campaign. With 14 years of experience in performance marketing and Google Ads/Bing Ads management, I specialize in building conversion-focused B2B campaigns that prioritize qualified leads, controlled CPL, and scalable keyword strategies. I have worked across multiple professional service niches, including high-intent lead generation funnels with strict tracking and ROI accountability. My approach would include a structured keyword and negative keyword strategy tailored specifically for B2B intent, along with high-performing ad copy and extensions designed to maximize CTR and form submissions. I will also ensure full conversion tracking setup through Google Tag Manager so every lead source—calls, forms, and downloads—is accurately attributed. Once the campaign is live, I will continuously optimize bids, audiences, and ad groups based on performance data, while providing clear weekly reports covering CPL, impression share, conversion rate, and A/B testing insights. After proving success on Google Ads, I can extend the strategy to Bing Ads for additional scalable reach. Please check my profile to review my ratings and past B2B lead generation campaign results. Warm Regards, Harpreet Singh
$750 USD in 5 days
2.8
2.8

I can design and run a metric-driven B2B lead-gen PPC campaign on Google Ads, with conversion tracking built from your existing landing pages and pixels. The work will focus on qualified form-fill intent: a tightly structured keyword + negative-keyword plan, ad groups aligned to buyer persona stages, and copy plus extensions engineered to maximize CTR while preserving lead quality. You’ll get Google Tag Manager (or equivalent) setup to ensure every call, form, or download is attributed correctly. Once campaigns stabilize on winning keyword/ad group clusters, I’ll replicate the strategy to Bing Ads to broaden reach while actively controlling CPL using ongoing bid and audience optimizations. Reporting will be concise and weekly, highlighting CPL, impression share, and results from any A/B tests, so you can see what’s working and what to pause or scale.
$1,250 USD in 4 days
2.8
2.8

Ashburn, United States
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