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Brand Advisor & Storytelling Strategist We are seeking an experienced Brand Advisor to help define and strengthen the positioning of our brands and product portfolio. While visual assets are already underway, we need a strategic partner who can translate our business vision, values, and product strengths into a cohesive brand narrative that builds authority, trust, and long-term market differentiation. The ideal candidate should be able to develop not only compelling messaging but also a strategic framework that guides how our brands communicate across all customer touchpoints—from product packaging and brochures to digital campaigns, email marketing, and future content initiatives. Scope of Work Brand Strategy Review our existing brands, products, and market positioning Define core brand purpose, vision, mission, and differentiators Identify target customer segments and key value drivers Recommend positioning strategies to strengthen market presence Messaging & Storytelling Develop a master brand story and messaging framework Create brand pillars and key proof points Define value propositions by audience segment Establish a consistent narrative that reinforces expertise and credibility Brand Voice & Communication Create a tone-of-voice guide Develop taglines, key messages, and elevator pitches Ensure messaging can be consistently adapted across channels Initial Marketing Assets Flyer/brochure copy framework Three social media post templates Two-part email nurture sequence Messaging guidelines for future content creation Deliverables Brand positioning document Core brand story and messaging framework Tone-of-voice guide Marketing copy templates Strategic recommendations for future brand growth and channel expansion Success Criteria Clear and differentiated brand positioning Consistent messaging across all communication channels Authoritative yet approachable brand voice Practical framework that can scale across existing and future products All deliverables provided in editable Word or Google Docs format Ideal Experience Brand strategy and positioning Consumer products, pet care, aquatics, animal health, nutraceuticals, or related sectors Multi-brand portfolio management Content and storytelling strategy Go-to-market and launch communications
Project ID: 40568313
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Active 6 days ago
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5 freelancers are bidding on average ₹6,560 INR for this job

Hi, Your project requires more than copywriting. It needs a clear brand strategy that builds authority, trust, and long-term differentiation. I can help translate your vision into a scalable messaging framework that remains consistent across every customer touchpoint. My approach includes: • Reviewing your current brands, products, competitors, and market positioning. • Defining your brand purpose, vision, mission, audience segments, and unique value propositions. • Developing a master brand story, messaging pillars, proof points, and positioning framework. • Creating a tone-of-voice guide, taglines, elevator pitches, and communication guidelines. • Preparing marketing-ready assets, including brochure messaging, social media templates, email nurture sequences, and future content guidelines. Along with the deliverables, I'll provide strategic recommendations for future product launches, digital campaigns, and content marketing so your messaging remains consistent as your portfolio grows. All documents will be delivered in editable Word or Google Docs format, making them easy for your team to use and expand. Best Regards, Ajay Parihar
₹1,800 INR in 10 days
2.0
2.0

A certified marketer with hands-on expertise in both organic and paid campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and WhatsApp. With a strong foundation in Social Media Management, Content Writing, Meta Ads, Google Ads, Email & WhatsApp Marketing, I bring a 360° approach to marketing strategy. An Executive MBA in Marketing, I’m committed to staying at the forefront of evolving trends and best practices. I’ve successfully managed campaigns that delivered measurable business outcomes, increasing conversions and lowering ad costs, across diverse sectors including Education, Hospitality, Finance, Real Estate, Travel, Fashion, F&B, Beauty, and Wellness. My skill set also includes PR, offline marketing (such as banner ads and newspaper coverage), and on-ground experiences like shoots and event promotion. With strong client servicing skills, I ensure smooth communication, expectation management, and consistently high-quality delivery. Over the course of my career, I have contributed to marketing, PR, events, and communication initiatives for brands including Rhythm Hospitality, Fern Hotels, Radisson Hotels, Monginis, Bank of Maharashtra, K Raheja Corp, Future Generali, Nykaa, and other leading brands across hospitality, finance, real estate, and lifestyle sectors.
₹7,000 INR in 7 days
0.0
0.0

Hi, I would love to help with your brand strategy project. I have experience in brand strategy, storytelling, and marketing. I can help you create a clear brand message that builds trust and helps your business stand out from others. I can help with: * Brand positioning and strategy * Brand story and messaging * Tone of voice guide * Taglines and key messages * Flyer and brochure copy * Social media and email content * Future marketing recommendations I will provide all documents in editable Word or Google Docs format and make sure your messaging is clear, consistent, and easy to use across all channels. I am easy to work with, communicate regularly, and always deliver quality work on time. I would be happy to discuss your brands and business goals. Thank you for your time. I look forward to working with you. Best regards, Purva Sanepara
₹7,000 INR in 7 days
0.0
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Hello, I see your visual assets are underway, and you now need an experienced strategic partner to build the brand narrative and communication frameworks to back them up. With 20+ years of executive IMC experience, I specialize in translating complex business visions and multi-brand portfolios into cohesive positioning systems. Here is how I will structure your scope of work across all touchpoints: Phase 1: Position & Differentiate – Auditing existing products, target segments, value drivers, and competitive differentiators. Phase 2: Master Brand Narrative & Pillars – Engineering your core brand story, audience value propositions, and foundational messaging pillars. Phase 3: Tone of Voice Guide – Establishing an authoritative yet accessible verbal identity with ready-to-use taglines and elevator pitches. Phase 4: Launch Asset Blueprints – Delivering exact copy frameworks for a brochure/flyer, a 2-part email nurture flow, and 3 social media templates. My primary expertise is managing multi-tier brand architectures and complex strategic writing. I have conducted market research for global brands, delivered competitor reports, and translated data into comprehensive brand manuals. To help me tailor my initial approach: Are these brands operating within a single unified industry, or do they span entirely distinct target markets? Let’s connect to build an authoritative brand voice. Best regards, Pearl
₹9,500 INR in 7 days
0.0
0.0

Kolkata, India
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Member since Jun 10, 2021
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