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Brand Identity Designer — NIBBO Project overview Northwold Foods Ltd is preparing to launch NIBBO, a bold and playful UK snack brand, beginning with a range of four 75 g popcorn flavours. We already have a logo, colour direction, typography style, tagline and initial packaging concepts that we like. We are not looking for a complete rebrand. We need a designer to professionally refine, standardise and prepare the existing identity for use across packaging, websites, e-commerce, social media and printed materials. This is a clearly defined, fixed-price project. The successful designer may also be considered for future NIBBO design work. Existing brand direction The existing identity includes: * NIBBO as the consumer-facing master brand. * Northwold Foods Ltd as the legal company and manufacturer. * A bold, colourful and approachable personality. * A distinctive NIBBO wordmark with a highlighted “B”. * The tagline: “Go on, ’ave a Nibbo.” * A navy and yellow core identity. * Blue, green, purple and orange flavour variations. * Bold typography and playful graphic elements. * An identity capable of expanding beyond popcorn into other snack categories. The selected designer will receive our existing logo files, packaging concepts, colour references and other available artwork. Scope of work 1. Existing identity review * Review the current logo, colours, typography and visual direction. * Identify inconsistencies or technical weaknesses. * Recommend practical refinements. * Preserve the recognisable character of the existing NIBBO identity. * Avoid unnecessary reinvention of the logo or brand concept. 2. Logo refinement * Clean and professionally redraw the existing NIBBO logo where necessary. * Retain the highlighted “B”. * Improve spacing, alignment, proportions and legibility. * Create versions suitable for print and digital use. * Establish minimum size and clear-space rules. * Ensure the logo works on light, dark, coloured and photographic backgrounds. Required variations: * Primary full-colour logo. * Reversed/light logo. * Single-colour logo. * Black logo. * White logo. * Compact or simplified brand mark. * Favicon/profile-image version. * Version with the tagline. * Version without the tagline. This project does not require several entirely new logo concepts unless the designer identifies a serious usability issue and discusses it with us first. 3. Colour system Refine and document: * Primary brand colours. * Secondary colours. * Neutral/background colours. * Flavour-specific colours. * Accessible digital colour combinations. * Approved logo/background combinations. Provide the appropriate: * HEX values. * RGB values. * CMYK values. * Pantone references where appropriate. The initial four flavours are: 1. White Cheddar. 2. Cheddar & Jalapeño. 3. Sour Cream & Chive. 4. Rosemary & Garlic. The colour system must allow additional flavours and future NIBBO snack ranges to be introduced consistently. 4. Typography system Review and formalise the existing typography direction. Define: * Primary display/headline typeface. * Secondary or body typeface. * Digital-safe alternatives. * Heading hierarchy. * Body-copy hierarchy. * Suggested packaging hierarchy. * Rules for capitalisation, spacing and emphasis. * Font licensing requirements. Any recommended fonts should be commercially usable. Free or reasonably licensed fonts are preferred. 5. Supporting visual style Define a practical visual language covering: * Graphic shapes. * Patterns. * Borders and backgrounds. * Illustration style. * Icon style. * Product photography direction. * Image treatment. * Social-media graphics. * Use of flavour colours. * Appropriate and inappropriate brand applications. The designer is not required to produce complete packaging, website or social-media campaigns during this stage. 6. Brand architecture Provide simple guidance showing how to present: * NIBBO as the consumer snack brand. * “Popcorn” as the product-category descriptor. * Each flavour as an individual product. * Northwold Foods Ltd as the manufacturer/legal entity. * Future NIBBO snack categories. The brand should be presented as NIBBO, not “Nibbo’s Popcorn”. 7. Brand guidelines Produce a concise, practical brand-guidelines document covering: * Brand overview and personality. * Logo variations. * Logo clear space. * Minimum logo sizes. * Correct and incorrect logo use. * Colour palette. * Flavour-colour system. * Typography. * Tagline use. * Graphic and imagery style. * Brand architecture. * Example digital and print applications. * File and asset reference. The guidelines do not need to be unnecessarily long. They need to be clear enough for packaging designers, website designers, developers, printers and marketing freelancers to follow. Required deliverables The final handover must include: * Editable vector logo artwork. * Adobe Illustrator, Affinity Designer or equivalent source files. * SVG files. * EPS files. * Print-ready PDF files. * Transparent PNG files. * JPG files. * Colour and monochrome versions. * Light- and dark-background versions. * Favicon and profile-image assets. * Full colour specifications. * Typography specifications. * Font names and licensing information. * Concise brand-guidelines PDF. * Organised asset folders. * All final source files. Files should be clearly named and organised so they can be handed directly to our packaging designer, UI/UX designer and website developer. Ownership and originality * Final approved work and editable source files must belong to Northwold Foods Ltd upon full payment. * The designer must have the right to use or transfer every included element. * Unlicensed stock graphics, copied logos and unauthorised typefaces must not be used. * Any third-party licensing requirements must be declared before work begins. * The designer may only display the project publicly with our written permission. Revisions Please include at least: * One initial review and recommendation stage. * One main refinement presentation. * Two reasonable rounds of revisions. * Final artwork preparation and handover. Additional revisions should only be charged where they fall outside the agreed scope. Not included in this project(But you can also enquire) To keep quotations simple and competitive, this project does not currently include: * Complete packaging artwork. * Food-labelling compliance. * Website design. * Website development. * Photography. * 3D product rendering. * Marketing campaigns. * Social-media management. * Printing or manufacturing. These areas will be commissioned separately, although the designer may indicate which additional services they can provide.
Project ID: 40694545
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From your brief, I understand you are looking for a Brand Identity Design. You can see an example of one of those projects in my portfolio links here: https://www.freelancer.com/u/Emdyarts If you award me the project, I'd be pleased to discuss this further and get started for you as soon as possible. Thanks! Emdy
$100 USD in 3 days
8.9
8.9

You already have the right ingredients for NIBBO — the real job here is tightening the identity so it stops feeling like a promising concept and starts behaving like a proper, scalable brand system. The weak point in projects like this is usually inconsistency between packaging, digital use, and print production, so I’d focus first on cleaning the logo set, locking the colour/typography rules, and turning that into practical guidelines your other creatives can actually use. I’ve handled brand refinement work where the client wanted to preserve an existing personality instead of paying for unnecessary reinvention. That includes logo redraws, usage rules, flavour-led colour systems, social/digital adaptations, and well-organised source handovers for designers and developers. I can also structure the final files so your packaging designer and website team can pick them up without confusion. - Are the current packaging concepts already in vector/editable form, or are some only image/mockup based? - Do you want the guideline document kept very lean (around 8-12 pages), or would you prefer a slightly fuller reference? - Are the four flavour colours already partially chosen, or should I help rationalise those from scratch around your navy/yellow core?
$248 USD in 7 days
8.1
8.1

Greetings, I have carefully reviewed the project overview for NIBBO and I am excited to offer my expertise in brand identity design to refine and standardize the existing identity for your snack brand. With over 15 years of experience in logo design and branding, I understand the importance of maintaining brand recognition and consistency across various platforms. Effective branding not only enhances credibility and recognition but also builds customer trust. I will work closely with you to refine the logo, color system, typography, and supporting visual style to ensure a cohesive brand identity that resonates with your target audience. I invite you to review my portfolio at https://www.freelancer.com/u/engmoriadham to see examples of my previous work. How can I best assist you in enhancing the brand identity of NIBBO? Best regards, Adham
$100 USD in 3 days
7.7
7.7

GoodDay, I understand you’re looking for professional support on “Brand Identity Enhancement”. I’m Hamza, an experienced artist/designer specializing in Logo Design and Branding. Portfolio link: https://www.freelancer.com/u/LionConcepts Ready to start immediately.
$90 USD in 1 day
7.1
7.1

Hi, I’d love to help refine and professionally prepare the existing NIBBO brand identity for launch. I understand that the brand direction is already established, so my focus would be on **refinement, consistency, usability, and professional execution**—not reinventing the concept. I can carefully refine the NIBBO wordmark while preserving the highlighted “B”, establish a consistent colour and typography system, develop the required logo variations, and create a practical brand-guidelines document. I’m experienced in creating **clean, scalable vector artwork and complete brand systems** for packaging, digital, print, and future brand expansion. I’ll also ensure all final assets are properly organised and supplied in AI/SVG/EPS/PDF/PNG/JPG formats with clear specifications. I can follow your existing direction closely while identifying and correcting any technical or visual inconsistencies along the way. I’m ready to work within your fixed scope and deliver a polished, production-ready identity that can be confidently handed to your packaging, web, and marketing teams. Best regards, [Your Name]
$129 USD in 1 day
7.2
7.2

Could you please share the existing NIBBO logo files, packaging concepts, colour references, typography, and current artwork so I can assess what should be refined rather than redesigned? Please confirm your preferred source format and whether any existing fonts or assets have licensing restrictions. Are Pantone references required for packaging production? Also, do you have examples of brands whose visual language you admire? Finally, could you confirm the fixed budget, target timeline, and preferred format for the final brand-guidelines PDF?
$140 USD in 2 days
7.4
7.4

Refining NIBBO without losing its bold, playful character calls for a careful brand-identity system, not a complete rebrand. I can professionally refine the existing wordmark, prepare its required logo variations, standardise the navy, yellow and flavour colour system, formalise typography, and create practical brand guidelines for packaging, digital and print use. My experience includes logo refinement, professional vector redraw, colour palettes, typography selection, brand style guides and production-ready identity files. I will keep the final assets organised and ready for your future designers and developers. https://www.freelancer.com/u/Humaumair12
$140 USD in 7 days
7.4
7.4

Hello, I’ve carefully read through your project description and understand your requirement for “Brand Identity Enhancement”. I’m Sabina, a seasoned artist/designer with a decade of professional experience, dedicated to producing clean, engaging, and high-quality work. I’ve previously completed similar projects using Branding and Logo Design, following a step-by-step workflow that ensures consistency and timely delivery. Portfolio link for reference: https://www.freelancer.com/u/ArtisticQueens My working approach includes: • Requirement analysis • Initial design/concept submission • Feedback-based revisions • Final asset delivery I’m confident this can be completed within your expected timeframe at a reasonable cost. I’d be glad to discuss further. Best regards, Cartoon & Comics
$100 USD in 1 day
6.9
6.9

Hello! With over 6 years in Graphic Design, I have accomplished a myriad of remarkable projects, including full brand identity systems that can surely excel NIBBO's needs. Your project requires the finesse of a skilled designer who can deftly refine the existing brand while remaining true to its unique character. And that's where my meticulous eye for detail and commitment to preserving brand essence comes in. Throughout my career, I've honed my skills in transforming compelling ideas into compelling visuals, this includes creating versatile logos, working with typography to enhance messaging and establishing diverse color schemes that not only align but also add value to the brand. Moreover, as a visionary graphic designer, I offer more than just design skills. I offer a chance for meaningful collaboration through transparent communication- an essential ingredient in bringing concepts and brand identity vision come to life. By choosing me for your Brand Identity Enhancement project, you're taking a stride towards uniqueness, professional clarity and a design strategy that reinforces NIBBO's mission: to be bold and playful while always giving users the "go on, 'ave a Nibbo" vibe. So let's infuse creativity into your brand and make it truly unforgettable together.
$99.99 USD in 5 days
7.0
7.0

As an experienced graphic designer, I have a long-standing and proven expertise in breathing new life into established brand identities. The Brand Identity Enhancement project for NIBBO aligns perfectly with my skills and approach. While I do resonate with anime and manga, my portfolio is expansive enough to include a variety of styles that can effectively articulate playful and bold brand personalities - resonating beautifully with the essence of NIBBO. One of the main strengths in my offered service is my ability to preserve and refine existing designs while also enhancing their visual impact. In the case of your requirements, I will be meticulously reviewing the NIBBO's taxonomy to ensure no inconsistency exists while making pragmatic refinements to enhance legibility and alignment across platforms. Furthermore, with my deep nuanced understanding of color psychology and typography choices, I'll help streamline and unify your brand aesthetics - making it adaptable for future expansions while retaining its core identity. Finally, I am well-versed in presenting recommended designs meaningfully but also incorporating constructive design dialogues with clients. If there's any value-addition that arises from this collaboration, such as proposing new logo concepts or optimizations that will better serve this project's objective,
$140 USD in 7 days
7.1
7.1

I’d love to refine and professionalise the existing **NIBBO identity** while preserving the bold, playful character you’ve already established. I understand this is **not a rebrand or concept exploration**—the goal is to create a consistent, technically strong system that can move seamlessly across packaging, digital, print, and future snack categories. I’ll review the existing identity, clean and refine the NIBBO wordmark while retaining the highlighted **“B”**, establish all required logo variations, and formalise the navy/yellow core palette alongside a scalable flavour-colour system for the four initial popcorn varieties. I’ll also define a practical **typography hierarchy, supporting graphic language, imagery direction, and brand architecture**, clearly distinguishing NIBBO, the popcorn category, individual flavours, and Northwold Foods Ltd. Everything will be documented in a concise, usable brand-guidelines PDF. I’ll include the requested **initial review, refinement presentation, two revision rounds, and final production handover**, with careful attention to consistency and practical usability for your future designers, developers, printers, and packaging team. I have extensive experience in **brand identity, logo refinement, packaging-focused systems, typography, colour systems, and professional production files**, and I’d be excited to help prepare NIBBO for launch and future expansion.
$140 USD in 7 days
6.8
6.8

Pitch: Hawthorne Branding is the design agency to partner with for your project. With over six years of industry experience that spans both national and international scopes, we have delivered compelling brand identities across multiple mediums, all while maintaining the distinguished personality and core values. Combined with my personal dedication to innovative design solutions, creative problem solving, and a fine-tuned eye for detail, I am well-positioned to meet your needs for professional refinement and standardization of the NIBBO brand. My prior experiences in logo design align seamlessly with your scope of work: cleaning existing logos, retaining key elements while improving legibility, proportions,and ensuring visibility on different backgrounds. I understand perfectly what it means to refine a brand identity without unnecessary reinvention or compromise its recognizable character. I invite you to review my portfolio here: https://www.freelancer.com/u/Jneutron1237890 I would be happy to discuss your project requirements in detail and provide the most suitable solution for your needs. Budget and project timeline can be discussed through chat based on the scope and complexity of the work. Feel free to contact me at your convenience. I look forward to working with you. Best Regards, Jimmy B
$50 USD in 1 day
6.6
6.6

In the realm of brand identity and logo design, my 8 years of experience have molded me into a detail-oriented professional. The specific enhancement that your NIBBO brand needs is right up my alley. My portfolio speaks for itself; I'm adept at preserving and refining existing designs, making them more consistent and universally adaptable. Your project's call for standardization across various platforms perfectly aligns with my skill set — creating a cohesively visual language that is uniquely appealing to your target audience. And it's not just about making it look good; I always strategize based on usability and accessibility. A perfect example is how your logo will translate from light to dark, to colored or photographic backgrounds. I promise an enhanced version of the existing NIBBO identity that not only looks great but also performs excellently. Please feel free to reach out so we can connect and explore how I can contribute to your project’s success. My Portfolio: https://www.freelancer.com/u/rinuart28 Looking forward to your response. Best regards, Pink Pony H.
$50 USD in 1 day
6.6
6.6

Hello, I am interested in your ◆Brand Identity Enhancement ◆ project. I have some queries related to your project. So, please let's start a quick chat to discuss this so we can move forward better and understand the project properly. ☛Please check my portfolio: https://www.freelancer.com/u/Follishitech ↪️100% Custom work ↪️100% authentic and 100% satisfaction guaranteed! I will provide you with a draft within a 24-hour timeline with an unlimited round of revisions till you are satisfied and happy. ✯✯ I’m looking forward to the opportunity to collaborate with you ✯✯ Regards, Nupur K.
$70 USD in 3 days
6.7
6.7

Hello, I have carefully read your project description and understand that you are looking for a skilled professional to professionally refine, standardise, and prepare the existing NIBBO brand identity for packaging, digital platforms, social media, and print. To approach your project I will first review the existing logo, colour direction, typography, packaging concepts, and supporting artwork, then refine the identity while preserving the distinctive NIBBO character and highlighted “B”. My focus will be on precise logo construction, consistent flavour colour systems, typography hierarchy, practical brand architecture, and clear usage rules that can be followed across future snack categories. I have strong experience creating and refining brand identities, vector artwork, packaging assets, marketing materials, and practical brand guidelines using Adobe Illustrator, Photoshop, and InDesign. I can prepare the complete asset system including editable vector masters, SVG, EPS, print-ready PDFs, PNG/JPG exports, monochrome and background variations, favicon/profile assets, colour specifications, typography details, and organised source files. ✅ Portfolio: https://www.freelancer.com/u/AneesaIBA/Graphics-Animation I’d love to discuss your project further and answer any questions you may have. Best Regards, Rabia Shaikh
$200 USD in 1 day
6.3
6.3

With my extensive experience in Logo Design and Branding, I am confident that I can enhance NIBBO's existing brand identity with finesse and creativity. Your project aligns perfectly with my expertise of crafting innovative designs that appeal to target audiences, which is something crucial for NIBBO as a bold and playful snack brand. I understand that you are not looking for a complete rebrand, but rather the refining and standardising of your existing identity—a task I am primed to handle. My 8+ years in the graphic design industry have allowed me to gather an arsenal of skills that will be ideal for this project. From improving spacing, alignment, proportions, and legibility of your logo to creating versions suitable for both print and digital uses, I have the skill set needed to finesse every detail of NIBBO's identity. Additionally, my experience with typography systems will ensure a consistent visual language across all platforms that retains the appealing character of your brand. Deadline & Cost will be quoted after the discussion Kindly check out my previous work https://www.freelancer.com/u/roger220 1. Multiple rounds of revision 2. 100% Satisfaction So that you will consider me every time for future job whenever you needed. Best Regard Roger B
$50 USD in 1 day
6.5
6.5

I understand you want to refine and standardize NIBBO's existing identity for packaging, the web, and social assets while preserving its bold, playful character. Proposed approach - Brand identity audit: review logo, colours, typography; tighten spacing, improve legibility, and define clear-space rules. - Logo refinement: redraw as needed while preserving the highlighted “B”; deliver print- and digital-ready variations (primary full-colour, reversed, single-colour, black, white, favicon). - Color system: document HEX/RGB/CMYK values; define accessible, flavour-specific palettes; include minimum contrast guidance. - Typography: formalize display and body type, licensing, headings hierarchy, and recommended font stack. - Visual language: practical shapes, patterns, illustration style, photography direction, social-graphics guidelines. - Brand architecture and guidelines: concise rules for application across packaging, website, and social; deliver a clear brand-guidelines PDF and asset folders. Deliverables Editable vector artwork (AI/Illustrator or compatible), SVG, EPS; print-ready PDF; transparent PNGs; JPGs; light/dark versions; favicon/profile image; color/monochrome variants; font names and licensing; concise guidelines PDF; clearly named, organized assets. Timeline and budget Budget: N/A (pricing withheld); timeline: 10-14 days to hand over core assets, with two revision rounds included. Why me I bring branding and logo design expertise to preserve your brand’s bold c
$190 USD in 3 days
5.9
5.9

As an experienced Graphic Designer with a specialization in Branding and Logo Design, I am confident in my ability to enhance and refine NIBBO's existing brand identity seamlessly. I've been building brands for over 10 years and have worked on various projects ranging from eBooks covers to complex packaging designs. With your clear project outline as a guide alongside the existing artwork, I will undertake a thorough review to identify any inconsistencies or weak areas whilst preserving NIBBO's recognizable character. Please take a moment to explore my portfolio: https://www.freelancer.com/u/sadian4 If my style and expertise align with your vision, I’d love to discuss how I can bring your project to life. Let’s connect — budget and deadline can be finalized during our chat. Best regards, Sadia A
$50 USD in 1 day
6.3
6.3

Hope you’re doing well. I’m not an auto bidder. I’ve carefully reviewed the complete NIBBO brand identity brief and understand that you need a professional refinement of the existing identity, not an unnecessary rebrand. I can refine the NIBBO wordmark while preserving the highlighted “B”, establish a consistent colour and flavour system, formalise typography, define supporting graphics and brand architecture, and create a concise, practical brand-guidelines PDF. I’ll also prepare properly organised AI/SVG/EPS/PDF/PNG/JPG assets for packaging, digital, print and future designers. I’m highly skilled and experienced in professional brand identity design and will ensure the final system is polished, scalable, consistent and ready for real-world use. Best Regard Nishan Shaikh
$45 USD in 1 day
6.0
6.0

Having reviewed the details of your project, it is clear that my partner and I are uniquely qualified to take this task head-on. With over 8 years of experience in branding, we've iteratively polished and enhanced several brand identities across numerous industries. Our approach is simple; we maintain what works while introducing refinements for improved usability and visual impact. This means we won't require a complete logo re-design unless there's an overwhelming need. Our design process pays meticulous attention to detail, ensuring precise spacing, alignment, and proportionality to both formalize and refine NIBBO's identity which will strike a perfect balance between legibility and visual appeal. We specialize in providing variations of your logo suitable for print, digital use as well as white & black backgrounds to enhance brand versatility. Here is the link of my profile you can check relevant portfolio and if there is any question and concerns you can reach out to me. https://www.freelancer.com/u/javeda5 Shoot me a message so we can discuss the project scope, deadline and budget will be discussed over chat Thanks and Regards, Creative Beavers X.
$50 USD in 7 days
6.2
6.2

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